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Purchasing and Supplier Management (1)
Purchasing Decision (1)
Purchasing Online (1)
Purpose of Research (1)
Purpose: The purpose of this research is to analyze the effect of brand orientation on brand performances. Although previous literature has proved that brand orientation effects brand performance, however, its direct or indirect effect has not been figured out. This research will help in finding the direct or indirect effects. Methodology & Design: A questionnaire was designed and distributed to 400 different people within 25 companies so that a varied opinion can be gained for authentic results. Findings: The research helped in finding that brand-market orientation relationship is leaving positive impact while an indirect impact is left by brand orientation itself. a Limitations: Manual assessment of the questionnaires is one of the biggest limitations of the research. Recommendations: It is recommended for the SMEs and B2B organizations to use brand-market orientation for direct positive impact on brand performance. (1)
Purpose: The purpose of this research is to examine the impact of Organizational, Technological &, Environmental capability on Logistic 4.0 performance of the firm. The logistics 4.0 is different as its focus is inculcation of technology aimed at increasing the sustainable performance. Studies have claimed that firms who implemented the Logistic 4.0 witnessed a significant growth making the firm more agile and efficient. i i ; : ! Methodology & Design: the research method for this study is quantitative while the data is gathered using primary data collection methodology. The research approach is deductive whereas, questionnaire is used to collect data from respondents. The sample size for the study is 350. The scope of the study has identified that, the data is being analyzed using PLS software and tests includes Regression and Cronbach alpha tests. ! i Findings: The findings from the tests shows that. Technological and Environmental capabilities have significant impact on logistics 4.0 i.e., firm performance while, the organization capability show insignificant impact. In the end, it is important that the sustainability goals are aligned with Logistics 4.0 strategies. Managers need to increase focus towards development of Logistics 4.0 dynamic capabilities that enhance agility and responsiveness in the supply chain. (1)
Pursuing STEM (1)
Putnam, Fuel, Intelligence Application (1)
Pycharm (1)
Pyrexia of Unknown Origin, Diagnosis, Bone Marrow Aspiration and Trephine Biopsy (1)