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Bahria University Libraries: Recent submissions

Now showing items 9681-9700 of 20002

Color Classification and Detection System for Color Deficient People

Sohail, Shizza; Amjad, Zeeshan; Mumtaz, Faisal (Bahria University Karachi Campus, 2020)

In this project, we propose this study to help color deficient people to have equal chances with normal people in daily life as they have the physical defect in which they lose the ability to recognize colors either ...
Understanding the Influence of Brand Relationships on Brand Loyalty; with Mediating Role of Brand Engagement

Syed Muhammad Zohaib, 01-394192-007 (Management Studies BUIC, 2021)

In today's tough competitive market when consumers have plenty of brand options available developing brand loyalty is very essential to retain the customers and to compete in the market of Pakistan. The variables considered ...
The Impact of Influencer's Credibility, Attractiveness, and Congruence on Consumer's Online Purchase Involvement In The Clotidng Industry-Mediating Role of Consumer Attitude

Farzah Yasmin, 01-394192-002 (Management Studies BUIC, 2021)

Nowadays, different brands are using influencer marketing to promote their products and services. It has been observed that influencer marketing and its strategies are becoming more successful in recent years by reaching ...
Building Corporate-Reputation of the Pharmaceutical Companies Through Non-Pharmaceutical Factors and their Impact on Drug Prescribing Intents in Pakistan

Jahanzeb Malik, 01-394192-004 (Management Studies BUIC, 2021)

This study explores the dyadic relationship between non-pharmaceutical factors to build strong corporate-reputation and their impact on drug prescribing intents of the doctors in Pakistan. The relationship was addressed ...
An Inquiry into the Mediating Effect of Organizational Politics and Moderating Effect of Power Imbalance In The Negative Linkage Between Workplace Bullying and Team Performance, a Study of It Sector Of Islamabad, Pakistan

Saman Gul, 01-395192-009 (Management Studies BUIC, 2021)

Workplace bullying is a significant problem around the world, this thesis explores the relationship between workplace bullying and team performance with mediating role of organizational politics and moderating role of power ...
Social Media Marketing Reshaping Purchase Intention of Face book User (Mobile Phone Buyers)

Waseem Abbas, 01-394192-009 (Management Studies BUIC, 2021)

The growth and prosperity of all industries depend upon the sales revenue. Sales charts are a visualization of the strategic performance of the company. “In the era of the digital world, social media has become a vital ...
Influence of Physical Surrouding Factor on Impulsive Buying Behavior

Laraib Tanveer, 01-394181-002 (Management Studies BUIC, 2021)

In the retail sector, the factor that is considered to be of the utmost importance for increasing the sales volume of a business is impulsive buying. In the previous studies, impulsive buying has mostly been studied in ...
The Impact of Endorser Type and Their Disclosure (Non - Disclosure) on Purchase Intention

Sahibzada Junaid Anjum, 01-394192-006 (Management Studies BUIC, 2021)

Brands always used celebrity endorsers for the promotions of their products and services. But due to recent advancements and changes in the technological world such as rapid increase in the usage of internet and social ...
Impact of Corporate Image and Promotional Strategies on Physicians' Prescribing Behavior With Meditating Role of Brand Loyalty

Muhammad Nabeel, 01-394192-005 (Management Studies BUIC, 2021)

Pharmaceutical companies and healthcare consultants playing a major role in our health system. Physicians’ prescription behavior is a complicated phenomenon influenced by many factors Including. Research on h some researchers ...
Impact of Services Quality and Innovative Services on Behaviour Intention among Pakistan Hoteling Industry

Malik Shahrukh Zafar, 01-394192-011 (Management Studies BUIC, 2021)

The current study is aimed to determine the effects of innovative services, service quality, perceived value and customer satisfaction on the behavioral intention of the customers in the hoteling industry of Pakistan. The ...
Influence of Repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude: A Study of Fast Food Products

Anzik Majid, 01-394182-014 (Management Studies BUIC, 2020)

The influence of repeat YouTube Advertisement on Purchase Intention with mediating role of Customer Attitude is studied in this thesis. How having awareness, liking or knowledge for a brand effects customer when an ...
Determinants of Foreign Product Purchase Intentions of Pakistani Consumers: Mediating Role of Attitude

Mishal Raza, 01-394182-016 (Management Studies BUIC, 2020)

Aim The study aims to investigate the influence of subjective norms, self-image congruence and perceived behavioral control on the purchase intentions of foreign made clothes amongst Pakistani consumers. Methodology The ...
Physical Attractiveness in Service Encounters

Asra Masood, 01-394182-015 (Management Studies BUIC, 2020)

This study investigates the role of Physical Attractiveness in Service Encounters. Physical Attractiveness of the service representative plays an integral role in determining consumer response. This study has investigated ...
Impact of YouTube Influencer Smartphone Advertising on Consumer Purchase Intention: An Emerging Economy Perspective

Junaid Hassan Daher, 01-394191-004 (Management Studies BUIC, 2020)

Purpose T,J1e purpose of this research paper is to investigate the impact of Pakistani YouTube influencer smartphone advertising on the consumers perception of adverting value and their purchase intention, and to explore ...
The Impact of Online Product Review, Website Design and Perceived Credibility on Online Purchase Intention With Mediating Role of Consumer Attitude – A Study of Young Consumers in Pakistan

Muhammad Omair, 01-394191-005 (Management Studies BUIC, 2020)

Purpose -- The purpose of this research study was to examine the impact of online product review, website design, and perceived credibility on online purchase intention with mediating role of consumer attitude, among users ...
Impact of Self-Congruence, Materialism, Fashion Interest and E-Store Atmosphere on E-Impulsive Buying Behaviour with the Mediating Role Of Brand Attachment

Sh Muhammad Ayub Jameel, 01-394191-007 (Management Studies BUIC, 2020)

The objective of this research is to explore the influential impact of self-congruence, materialism, fashion interest, e-store atmosphere, and brand attachment on online impulse buying behaviour. In today’s world website ...
Impact of Social Media Marketing Activities, Hedonic and Utilitarian Value of Clothing Brands on Customer Based Brand Equity With Mediation of Brand Experience Using S-O-R Model

Ata ur Rehman, 001-394191-002 (Management Studies BUIC, 2020)

Digital marketing has taken Centre stage across the marketing landscape due to the embedment of technology, thereby creating an environment that is highly engaging for customers, predominantly on social media (Koay, Ong, ...
Study the Impact of Shopping Experience On Repatronage Intentions with Mediation of Shopping Well-Being Using S-O-R Model: A Study of Pakistani Young Mall Visitors

Muhammad Omair Akram, 01-394182-007 (Management Studies BUIC, 2020)

Pakistan is a developing country in Asian region which is struggling for economic growth and with the rapidly changing consumption patterns of population, it has led to the change in marketplace which results in increase ...
Measuring Brand Loyalty of Automobile Users in Virtual Brand Communities (of Pakistan)

Zain Abbas, 01-394191-009 (Management Studies BUIC, 2019)

The aim of this study was to measure the brand loyalty of automobile users in virtual brand communities of Pakistan. For this reason, a quantitative approach was chosen to conduct a survey within the virtual community of ...
Luxury Products Buying Behavior Among Pakistani Consumers While Employing Post Materialism Theory

Mujtaba Ali, 01-394181-012 (Management Studies BUIC, 2019)

The luxury brands compete in a highly competitive marketplace, where behaviour of consumers play a vital role in success of the luxury brands. Therefore, buying behaviour or purchase intention of consumers is associated ...

Now showing items 9681-9700 of 20002

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