Bahria University Libraries: Recent submissions

  • Influence of Negative Publicity Through Digital Marketing Platforms on the Hospital Industry in Islamabad’’ 
    Maheen Khattak, 01-121182-046 (Business Studies BUIC, 2019)
    The following research discusses the impact of negative publicity on the hospital industry of Islamabad in the context of how consumers attitudes, image of the hospital and their intention to further remain as clients of ...
  • Eco-labeling and Consumer Buying Behavior: Evidence from Islamabad 
    Haris Zaboor Awan, 01-321182-037 (Business Studies BUIC, 2019)
    This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...
  • Impact of Online Service Failure on Offline Customer Loyalty in the Restaurant Landscape of Pakistan 
    Muhammad Ali, 01-121182-025 (Business Studies BUIC, 2019)
    The research paper is to identify the outcome that an online service failure has on offline customer loyalty in the restaurant landscape of Pakistan. The focus of the study will be on online customer failure but research ...
  • Influence of Consumers’ Perceived Risk on Consumers’ Online Purchase Intention: A Study of Rawalpindi and Islamabad 
    Rida Zahid, 01-321182-017 (Business Studies BUIC, 2019)
    Purpose – The purpose of the study is to understand the relationship between the six factors causing perceived risk and their relation to online purchase intention. The six variables are financial, product, time, psychological, ...
  • Impact of Inventory Optimization On Organizational Supply Chain Performance: A Case Study on Toyota Indus 
    Ahsan Mahmood, 01-322181-020 (Business Studies BUIC, 2019)
    In past few years industries are getting aware of the importance of effective supply chain management and it is becoming an important factor for the success of business. Supply chains exist in both industries whether you ...
  • Impact of Physical Environment and Its Atmospherics on Customers’ Purchase Intention:Retailing Sector in Twin Cities of Pakistan 
    Hamza Ali, 01-121182-012 (Business Studies BUIC, 2019)
    This study has focused mainly on identifying the impact of physical environment on customers’ purchase intention in retailing sector of Pakistan. This study has considered shelving, parking facility, and store atmospherics ...
  • Developing and Implementing the digital Marketing Tactics for Mian Edible Oil Industries 
    Muhammad Talha Bin Akhtar, 01-121182-029; Muhammad Danish Gondal, 01-121182-026; Waseem Abbas, 01-121182-041 (Business Studies BUIC, 2019)
    Development of website is a critical part for any business when they are thinking to expand. Almost every big company has its own website and social page to engage the customer. Mian Oil Mill is a industry which doesn’t ...
  • A Business Plan to Offer a Distinct Habit Forming Service to the Quotidian Life Of Students 
    Syed Zain Ali, 01-221182-033; Mehr Nadeem, 01-121182-022 (Business Studies BUIC, 2019)
    This business plan is about developing a habit-forming service by capturing and creating new demand in the market. Our aim is to provide personalized and customized locker facilities to students to ease their learning and ...
  • Study of Pakistan Real Estate Industry Analyzing Online Portal 
    Malik Irfan Shakir, 01-221182-017; Amina Rana, 01-121182-001; Hashim Zeb, 01-121182-014 (Business Studies BUIC, 2019)
    The real estate industry has existed in Pakistan since the earliest of times and over the years has grown vastly. Even before Pakistan gained independence in August of 1947 the real estate industries were already present ...
  • BULA LO! 
    Muhammad Taha Aziz Siddiqui, 01-221182-023; Saqlain Haider Kazmi, 01-221182-031; Dilaw ar Hameed, 01-221182-008 (Business Studies BUIC, 2019)
    The technology in today' s world is getting advanced day by day and people are evolving with the same technology as welL There are some circumstances where people are so busy with their daily lives that they cannot find ...
  • Travel Aide 
    Ammar Nawaz Janjua, 01-321182-036; M. Osama Abbasi, 01-321182-038; Zainab Rishad, 01-121191-017 (Management Studies BUIC, 2019)
    Travel Aide is aimed to provide an accessible interface to its users whereby partnering with travel agencies and E-travel clubs, and thus creating a platform allowing travelers to easily explore and compare different ...
  • Modification of Menu through Market Dynamics at Chaaye Khana Sadder Rawalpindi 
    Mohib Ul Haq, 01-221182-021; Muhammad Umar Yaqub Abbasi, 01-221182-016; Abeer Sajjad, 01-3211282-003 (Business Studies BUIC, 2019)
    Development of website is a critical part for any business when they are thinking to expand. Almost every big company has its own website and social page to engage the customer. Mian Oil Mill is a industry which doesn’t ...
  • Market Gap Analaysis for the Outdoor Sports Activities in Twin Cities through New App Development “Team Up’’ 
    Fahad Ali Naseem, 01-321182-007; Usama Azhar, 01-321182-023; Hamza, 01-321182-010 (Business Studies BUIC, 2019)
    The c0mbinati0n 0f physical activity and being in nature is rec0gnized as pr0viding a range 0f significant benefits. We h0pe this research int0 the 0utd00r sect0r d0es that but als0 assists y0u and y0ur 0rganizati0n in ...
  • Impact of Debt and Equity on Firm Performance 
    Mohaddise Saeedi, 01-112172-029 (Management Studies BUIC, 2021)
    The effect of debt and equity on performance of Pakistani businesses in Fuel and Energy sector is investigated in this research. The research goes beyond what has already been done. Over a six-year period from 2014 to 2019, ...
  • Key Variables Affecting the Stock Prices of Listed Companies in Pakistan 
    M. Ali Haider, 01-112172-033; Aleej-Binte-Khalid, 01-112172-003; Fibha Yousaf, 01-112172-011 (Management Studies BUIC, 2021)
    The purpose of this research is to determine the impact of firm-specific variables on the stock prices of publicly listed firms. This study adds to the existing literature and ongoing debate about firm-specific factors ...
  • Assets and Liabilities Management by Commercial Banks (Theoretical and Practical Aspects) 
    Muhammad Abdullah, 01-112172-030; Hamza Ali, 01-112172-013 (Management Studies BUIC, 2021)
    A mismatch between the average maturities of assets and liabilities puts a company's liquidity and interest rate risk at risk. This mismatch has been a major factor to commercial banks' poor financial performance in Pakistan, ...
  • Impact of Corporate Governance on Over Investment KSE-100 Index 
    Rameen Shahbaz, 01-112172-048; Samiullah, 01-112172-050; Fawad Hassan Shah, 01-112172-010 (Management Studies BUIC, 2021)
    We have done this research to check the impact of Corporate Governance on Over Investments KSE-100 Index. Corporate Governance variables which are used in this research are managerial ownership, institutional ownership, ...
  • Impact of Imports, Exports and Exchange Rates on GDP Of Pakistan 
    Umer Sheikh, 01-112172-057; Bisma Hammad, 01-112172-063; Malaika Iqbal, 01-112172-086 (Management Studies BUIC, 2021)
    This research investigates the impact of imports, exports and exchange rate of GDP in Pakistan by using the data from the period of 1870-2020. The International Monetary Fund and the World Bank provide secondary data. ...
  • Impact of Macroeconomic Factors with Mediation of Years in Pakistani Economy 
    M.Junaid Amjad, 01-112172-024; Muhammad Waleed Iqbal, 01-112172-042 (Management Studies BUIC, 2021)
    Macroeconomic factors play a fundamental role in attracting the growth the country. This research examined the impact of various macroeconomic factors on Economy of Pakistan for the period of 2004-2018. The core objective ...
  • Taxes and Economic Growth: An Empirical Analysis of Pakistan 
    Ali Raza., 01-112171-001; Syed Aoon Muhammad, 01-112172-054; Nimra Ashfaq Noor, 01-112171-021 (Management Studies BUIC, 2021)
    The link between overall government income and economic growth in Pakistan is determined numerically in this study. Time series (2000-2020) is utilized for calculation. The study's major goal is to find whether there is a ...