Bahria University Libraries: Recent submissions

  • Future Trends in Recruitment: A Case of Pakistani Industry (Engro Foods). 
    Saba Izhar, 01-321191-030; Kashif Shakoor, 01-221191-010; Iqra Rashid, 01-321191-012 (Business Studies BUIC, 2020)
    Human life changes due to the drastic and continuous change of technology. The same is the case with business environment where changing trends and events call for adaptability and strategic shift in the organization’s ...
  • Conducting Job Analysis to Enhance Effectiveness of the Company. 
    Syed Jarrar Haider Kazmi, 01-220171-120; Urooj Fatima, 01-221191-027; Atia Irum, 01-221191-004 (Business Studies BUIC, 2020)
    We have chosen VIVO for this project. Vivo is a mobile telecom company which offers mobile phones. Aims of our project are to craft job descriptions and job specifications of Vivo Electric Pvt Ltd, Islamabad. The job ...
  • Impact of HRM Practices on Work-Life Balance While Working From Home Whether the Responsibilities of Employees Are Doubled or Created an Ease for Them in IT Sector of Pakistan 
    Muhammad Usman Javed, 01-322191-015; Yusma, 01-322191-023; Usama Abid Janjua, 01-322191-021 (Business Studies BUIC, 2020)
    Human resource needs are the most valuable resource in every organization and they contribute immensely to organizations the world over. It is therefore imperative for organizations to institute appropriate measures for ...
  • Revitalization of County Shoes. 
    Sumaid Amjad, 01-221201-032; Faseeh Ahmed, 01-221201-038 (Business Studies BUIC, 2021)
    Business operations of County shoes were stared back in 1989 and first outlet was started in G-9 Islamabad. The company is in business operations of shoes sales in last 30 years. Initially, single owner was handling all ...
  • Feasibility Study for Entrepreneurial Venture (Express Maids). 
    Muhammad Hanzla Mateen, 01-222192-012; Bushra Javed Mohmand, 01-222192-002; Bilal Hameed, 01-222192-001 (Business Studies BUIC, 2021)
    This project was proposed to identify and promptly solve the problems faced by people who have difficulty finding and managing cleaning activities. As more and more conventional businesses are entering the digital sphere, ...
  • Impact of online Promotions and Personality Traits on Online Impulse Buying. 
    Talha Ahmed Khan, 01-321192-051 (Business Studies BUIC, 2021)
    As internet users are rapidly growing day by day as well as on the other side there are also shopping sites where customers can buy anything through these sites but advertisements, online promotion activities like discounts, ...
  • Smart Safety Band 
    Muhammad Umair, 01-133172-084; Junaid Abbasi, 01-133172-072; Hammad Ijaz, 01-133172-029 (Bahria University Engineering School, 2021)
    Now a days we have seen many women, young girls and mothers disappearing and facing physical and sexual harassment from public places, streets and public transport. Many cases are being filed on a regular basis on issues ...
  • The Tempting Force of Subliminal Messages in Instagram Advertising That Influences the Purchasing Decision of Generation Z in Pakistan 
    Marvi Farhat Abbasi, 01-2221201-036 (Business Studies BUIC, 2021)
    This study is conducted with the purpose of analyzing the positive relation of brand loyalty and media richness subliminal messages with the purchasing behavior of the individuals. Subliminal stimuli was taken highly into ...
  • Impact of Relationship Marketing on Customer loyalty: Evidence from Banking Sector of Pakistan 
    Summiya Nasir, 01-121192-013 (Business Studies BUIC, 2021)
    The purpose of this study is to determine the effect of relationship marketing factors (trust , communication and conflict handing) on customer loyalty in banking sector of Pakistan. To understand the effect of these ...
  • Examining Message Strategies For Environmental Friendly Accommodations: A Pakistan Perspective 
    Jehanzeb Aftab, 01-221201-014 (Business Studies BUIC, 2021)
    This research discusses that impact of messaging strategy for friendly environment. This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase. However, ...
  • Social and Group Influence on Consumer Buying Behavior of Jeans Industry of Pakistan. 
    Umair Ahmed Satti, 01-221201-033 (Business Studies BUIC, 2021)
    The researcher has found that the existing literature on the jeans and consumer behavior in Pakistani industry has been limited and hence the idea was to conduct research that will be useful for the local manufacturers and ...
  • Role of Facebook on Real Estate Industry in Revenue Maximising. 
    Farooq Azam, 01-221201-036 (Business Studies BUIC, 2021)
    Organizations have been utilizing social media to elevate items and administrations to build deals. This research discusses Role of Facebook on Real Estate Industry in Revenue Maximising. In the first place, we analyse how ...
  • Impact of Advertisement, Brand Image, Brand Extension and After Sales Service on the Purchase Intention of Paint Industry of Pakistan 
    Musa Khalid, 01-321201-040 (Business Studies BUIC, 2021)
    This study has focused mainly on identifying the impact of advertisement, brand extension, brand image and after sales service on the purchase intention in the paint industry of Pakistan. In this study advertisement, brand ...
  • The Impact of Influencer Interactivity, Authenticity & Brand Trust on Influencer Brand Equity. 
    Wahaj Faheem, 01-221201-035 (Business Studies BUIC, 2021)
    This paper investigates the impact of influencer interactivity, influencer authenticity and influencer brand trust on influencer brand equity in Pakistan’s clothing industry. This research proposes a model that shows the ...
  • Impact of Pricing, After Sale Services & Product Quality on Customer Satisfaction in FMCG Sector 
    Syed M. Athar Inam, 01-321201-028 (Business Studies BUIC, 2021)
    The motivation behind this examination is to locate an observational relationship of proposed factors and to discover the effect of pricing, after sales services and product quality on customer satisfaction. This examination ...
  • IoT Based Breakpoint Detection System for Grounding Grid of Substation 
    Muhammad Mubashir Khalid, 01-133172-156; Saif ur Rehman, 01-133172-099 (Bahria University Engineering School, 2021)
    Power substation holds a significant spot in a power framework transmission and distribution. As it deals in high power ratings, it requires an appropriate security framework too. If there should be an occurrence of ...
  • Swarm Autobots 
    Maaz Ahmad Qureshi, 01-133172-046; Sehrish Gul, 01-133172-102; Hammad Liaqat, 01-133172-030 (Bahria University Engineering School, 2021)
    Swarm robots will have unprecedented positive impact in our personal social and business operations. Swarm robotics is a field in which large numbers of robots are coordinated to perform a desired task. The nature of ...
  • Smart Automation Management System (SAMS) using ESP8266 
    Sarmad Sohail, 01-133162-126; Muhammad Asad Javed, 01-133152-171 (Bahria University Engineering School, 2020)
    The project is based on the concept of internet of things (IoT) which is an interconnected ecosystem of uniquely addressable physical objects (electronics) with varying degrees of sensing and processing, sharing the ability ...
  • Speed Control of Single-Phase Induction Motor Using VFD 
    Hassam Sajjad, 01-133162-094; Zameer Khan, 01-133162-173; Moin Ijaz, 01-133162-187 (Bahria University Engineering School, 2020)
    The AC induction motors is an electrical device which is used to transform electrical energy into mechanical energy. Therefore, about two third of the electrical energy is nourished to motors. So, energy management for ...
  • Ergonomics of Packaging and Its Impact on Purchase Intentions in The FMCG Sector of Pakistan 
    Rimsha Kanwal, 01-321201-041 (Business Studies BUIC, 2021)
    The objective of the study majorly focuses on the ergonomics of packaging rather than just the basic idea of packaging. Specified features of packaging were examined that make it more useful to have a clear picture of the ...