The major purpose of this study is to assess the Impact of critical factors that influence customer loyalty (a study of Pakistani commercial banks). Furthermore, to get an idea that which variables and processes are more ...

E-loyalty, a word derived from the broader notion of customer loyalty, is the persistent commitment of customers to a particular digital service provider or online platform. It gauges the degree to which customers are ...

The influence of corporate social responsibility initiatives on customer retention in Pakistan's telecommunications business is examined in this qualitative study. By highlighting the importance of corporate social ...

This research discusses the impact of digital platforms and customer knowledge on online entrepreneurship with the mediation of digital innovation. Digitalization is fundamentally changing both our society and business ...

This research investigates the intricate interplay between institutional quality, climate change, and employment as determinants of sustainable economic growth in developing countries. The study addresses a noticeable ...

This research investigates the effect of Amazon’s shopping environment on consumer purchasing behavior through the utilization of the Analytical Hierarchy Process (AHP), and regression analysis. The review plans to ...

Influencer marketing has gained a popularity in recent years in Pakistan and due to ever changing trends of Social Media, many individuals have started their career in Influencer Marketing. Brands marketing focus has shifted ...

Customers now have higher standards for freshly released items due to the cutthroat nature of the modern technology business and its quick growth. Wearable technology, and smartwatches in particular, are a rapidly growing ...

The area of investigation is exposed along the Express Highway Islamabad near Korang Bridge. The Miocene Rawalpindi Group including the Kamlial and Murree formations and Quaternary deposits are exposed. The Kamlial Formation, ...