Bahria University Libraries: Recent submissions

  • Monetary Promotions Are More Effective For Utilitarian Products & Non Monetary Promotions Are More Effective For Hedonic Products 
    Khurram Fazal, 01-299062-006 (Bahria University Islamabad Campus, 2009)
    Sales promotions have been described as an effective means of inducing customers to change their attitude or behavior favorably towards a product. Both monetary and non-monetary promotions have been effectively used over ...
  • Advertising Reforms in Pakistan 
    Farooq Haider Kayani, 122021-002 (Bahria University Islamabad Campus, 2007)
    Over the past decade lot of developing countries followed the road to reforms for the improvement of their marketing & advertising systems. Like many others the Advertising Sector of Pakistan is passing through extensive ...
  • Touch Screen Overlay Device Drivers (P-0503) (MFN 2132) 
    Arslan Mahboob; Sina Nek Akhtar (Software Engineering, Bahria University Engineering School Islamabad, 2008)
    Problem Statement Introduction to Device Drivers and WDK Requirements Analysis Tools and Technologies Design Phase
  • Purposiveness and Effectiveness of Human Resource Practices on Employees Turn Over Rate 
    Warda Bint-e-Rafaquat, 221031-014 (Bahria University Islamabad Campus, 2004)
    “Man tends to dig deep into the obscure and unknown in the hope of discovering what he yearns for ………… research is what gets him there!”The dependence of modern economies of the world on the sources of energy is a well-known ...
  • Automated System for Bahria Travels Islamabad (P-0502) (MFN 2137) 
    Ayesha Furrukh Shah; Hassan Muhammad Khan (Software Engineering, Bahria University Engineering School Islamabad, 2008)
    Bahria Travels Islamabad(introduction) Problem Statement Methodology and Software Life Cycle Requirement Analysis Design And Architecture Implementation Testing and Evaluation Deployment
  • Impact of Foreign Direct Investment on KSE 100 Index 
    Muhammad Salman Akbar, 01-222071-055; Ali Hussain, 01-299072-001; BAsit Aziz-ur-Rehman, 01-122072-034; CH. Nasir Mahmood, 01-122071-064 (Bahria University Islamabad Campus, 2009)
    Foreign Direct investment (FDI) in an important part of the massive private investment which is driving economic growth around the world, particularly in the past two decades (IMF, 2001). FDI is being sought by many ...
  • SmartArcher Mobile Game for Java Enabled Smart Phones (P-0501) (MFN 2138) 
    Naser Naseer, 233011-023 (Software Engineering, Bahria University Engineering School Islamabad, 2008)
    This report will explain the implementation and designing of a java game(Smart Archer) which was designed for Java enabled cell phones. SmartArcher is a game which will be developed using the Java2 Micro Edition. There ...
  • Financial Problems and Behavior of SMEs towards Credit facilities Offered by Goverment, Banks, and DFIs 
    Muhammad Bilal Shakir, 01-221082-035 (Bahria University Islamabad Campus, 2009)
    The small and medium enterprise (SME) sector is defined by size rather than a uniformity of business process or markets. The advantages and ills of this mode of business are mostly associated with size. Size gives SMEs the ...
  • Microsoft Office SharePoint Services Open Social Platform (P-0500) (MFN 2153) 
    Syed Muhammad Ali Mehdi; Muhammad Shehzad Choudhry (Software Engineering, Bahria University Engineering School Islamabad, 2008)
    Problem Statement Technologies Implementation Testing References
  • Level of Anxiety among Smokers and Non Smokers 
    Kamran Anjum Khan, 222021-012 (Bahria University Islamabad Campus, 2006)
    INTRODUCTION, LITERATURE REVIEW, METHODOLOGY
  • The Role of Micro Financing in the Uplift of Pakistan's Economy 
    Syed HAssan Haqqie, 01-221081-020 (Bahria University Islamabad Campus, 2009)
    Abstract Poverty has always remained a major development problem of Pakistan. Many methods have been used in the past to alleviate poverty including direct credit approach, focus on job creation, heightened economic ...
  • Retention Issues in Petroleum Industry 
    Shahzadi Huma Gondal, 01-222062-065; Sana Aslam, 01-222062-060 (Bahria University Islamabad Campus, 2008)
    The Project is about Retention Issues in Petroleum Industry of Pakistan. With the escalating oil price in the world market, exploration and production business all over the globe has triggered multifold in the recent years. ...
  • Ratio Analysis to Analyze Privatization Decision at PTCL 
    Humaira Munir Aasia Khursheed, 01-222062-025 (Bahria University Islamabad Campus, 2010)
    This research presents that post privatization of PTCL; it faces many internal and external challenging problems. Among these problems major problems are to re-vamp its organizational structure in line with telecommunication ...
  • Anaysing the Merger of Arcelor & Mittal Companies 
    Fiza Azam, 211062-009 (Bahria University Islamabad Campus, 2008)
    In an increasingly global environment, it is the need of the day to expand operations globally. Mergers and acquisitions in this fast-paced, high-tech world, tends to be much faster and is an effective way to penetrate a ...
  • Impact of Brand Extension Strategies on Parent Brand Image 
    Rashid Hassan, 01-222071-071 (Bahria University Islamabad Campus, 2009)
    In today’s world of marketing, brand extension strategies are playing an imperative role in generating successful brand image. Extension is defined as launching new products and brands under same existing parent brand. ...
  • Organizations using Technologies are better than those who don't 
    Sabir Pervaiz Latifi, 01-121052-021 (Bahria University Islamabad Campus, 2008)
    The findings from this research would be beneficial in enhancing the importance of technology in organizations. Policymakers and management would also benefit in making informed judgements about the issues involved in ...
  • Alternatives Business Strategic Development for Fauji Fertilizer Company Ltd 
    Aalia A. Satti, 01-221081-001; Hana Afzal, 01-221081-003; Humaira Batool, 01-221081-004 (Bahria University Islamabad Campus, 2009)
    Fauji Fertilizer Company Limited is one of the key fertilizer companies in the country and holds maximum market share. This project report aims to suggest some important business strategies to the company that will not ...
  • Financial and Operational Analysis of Ferozsons Labortories LTD 
    Abdur Rehman, 01-122071-002,; Amna Fahim, 01-122071-011; Madiha Imran, 01-122071-044 (Bahria University Islamabad Campus, 2009)
    This project is based on financial and Operational analysis of Ferozsons laboratories LTD. Ferozsons Laboratories Limited was created in 1954 as one of the first pharmaceutical manufacturing facilities of Pakistan, to ...
  • The Impact of Job Analysis on the success of Selection of Potential job candidates 
    Mehwish Liaquat, 01-222071-040 (Bahria University Islamabad Campus, 2009)
    The purpose of this study is to determine to what extent and how Job Analysis affects the work of the Organizational Procedure for selecting the employees. A Job Analysis is the key to any rational approach to selecting ...
  • The Study of the Factors Effecting Decline "ASKAR" in Askari Leasing in Rawalpindi & Islamabad 
    Muhammad Saad Ullah Butt, 01-122072-089; Arslan Ashfaq Qureshi, 01-122072-019; Zohaib Khalid, 01-122072-172 (Bahria University Islamabad Campus, 2009)
    Pakistan is an emerging market for automobiles and automotive parts offers immense business and investment opportunities. The total contribution of Auto industry to GDP in 2007 is 2.8%. In the past few years it has been ...