Bahria University Libraries: Recent submissions

  • Ufone in Current Competitive Era and its Employees Level of Commitment 
    Muhammad Rustam Khan, 01-121062-047 (Bahria University Islamabad Campus, 2007)
    This research paper lS about the level of commitment of UFONE employees and the variables which can potentially affect the level of commitment of UFONE employees. Before entering into the organization I conducted a consumer ...
  • Consumer's Perception of Packaged Food Labeling in Pakistan 
    Sundus Munawar, 120032-027 (Bahria University Islamabad Campus, 2007)
    This research is based on the foundation that with so many branded and labeled packaged foods available in the Pakistani market, many consumers are not aware of the information that is given on the labels due to several ...
  • BMS Promotional Strategy Development 
    Zain Bin Mushtaq, 01-221112-103,; Ayesha Saeed, 01-221112-016,; Irum Pervaiz, 01-221112-036 (Bahria University Islamabad Campus, 2013)
    We are proposing integrated marketing communication strategy for the firm ELECTROMECH ENGINEERING SERVICES which is a certified dealer of ABB in our country Pakistan. EES use the products of ABB as well as they offer ...
  • Depression and Anxiety in Adulthood as a Function of Birth Trauma in Pakistan. 
    Damji, Afshan Aziz (Institute of Professional Psychology Bahria University, 2004)
    A study was conducted on "Depression and Anxiety in adulthood as a function of Birth Trauma in Pakistan". The main aim of the study was to assess the impact of birth trauma and assess the level of anxiety and depression ...
  • The Attitude and Perception of Consumers Towards Making Complaints Regarding FMCGS 
    Uzma Imtiaz, 01-121062-079 (Bahria University Islamabad Campus, 2007)
    This study focuses on consumers who complain to the offending firms because their dissatisfaction provides a firm with the opportunity to improve its customer service and to overcome its shortcomings by paying attention ...
  • Effective customer relationship management of healthcare in Pakistan : a study of private hospitals in Pakistan 
    Muhammad Yasir Umer Mian, 01-221112-117 (Bahria University Islamabad Campus, 2013)
    This abstract examines the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. The findings of research which we have done ...
  • Employee ethics and values in the workplace 
    Shaheena Jan Shenwari, 01-121041-044 (Bahria University Islamabad Campus, 2013)
    This research study entails the effect of various different factors on ethical behavior that people exhibit or fail to exhibit at their workplaces. Is it fair to expect organizations to identify and embrace a set of ...
  • Factors affecting the student choice and marketing strategies in the educators 
    Muhammad Siddiq Basit, 01-120101-026 (Bahria University Islamabad Campus, 2013)
    This study is mainly focused on students choice and marketing in the private institution like educator schooling system.
  • Merger of Asset Investment Bank with Invest Capital and Securities 
    Muhammad Aamir Siddqui, 01-120042-026; Ahmed Nawaz, 01-120042-004 (Bahria University Islamabad Campus, 2007)
    As a part of final project we were assigned to study the merger of Asset Investment bank into Invest capital & securities. Working as a team we were two members in total: Muhammad Aamir Siddiqui, Ahmed Nawaz. We chose this ...
  • Marriage Systems Success in Marriage in Pakistan 
    Zadeh, Zainab Fotowwat (Institute of Professional Psychology Bahria University, 2003)
    The present research was conducted to study difference in marriage systems and success in marriages in Pakistan. To conduct the scientific analysis of research the marriage systems were divided into three categories i.e. ...
  • Movie Mela, Click to be entertained 
    Fawad Iqbal, 121022-012; Moiz Saifuddin, 121022-050; Muhammad Bilal Khan, 221031-007 (Bahria University Islamabad Campus, 2013)
    Movies are one form of entertainment that is a sensual experience. They are distinctive because of their nature, of its being able to cut through time with editing. Montage can create a three-dimensional space, a ...
  • Tribal marketing : a study on trends that help in building customer loyalty and customer satisfaction using tribal marketing 
    Anam Waheed, 01-221112-009 (Bahria University Islamabad Campus, 2013)
    The research study sets out to explore trends that helps in building customer loyalty and costumer satisfaction using tribal marketing.
  • Crew Member Retention at KFC (Islamabad/Rawalpindi) 
    Amna Saleem, 01-120042-006; Zainab Waqar, 01-120042-059 (Bahria University Islamabad Campus, 2007)
    Recruitment is an important part of running a fast food organization. Therefore the perfect selection methods will aid the task of predicting which applicant will be most successful in meeting the demands of the job, and ...
  • An Exploratory Research on Emotional Labor and its Effect on Job Satisfaction of Employees in Hospitality Industry of Pakistan 
    Saman Abbasi, 01-221112-062 (Bahria University Islamabad Campus, 2013)
    This study is about the effect of emotional labor on job satisfaction. The term emotional labor means the degree to which emotions are altered and molded by employees in order to get them aligned by their organization ...
  • Analysis of Online Equity Brokerages in Pakistan 
    Adil Tariq Adenwala, 01-121062-003 (Bahria University Islamabad Campus, 2007)
    Companies are excited about reaching more consumers at low operating costs. The Internet connects huge number of users and is the fastest growing worldwide communication resource. It provides a standard for information ...
  • Place branding Lahore: A study of consumers images about Lahore 
    Anika Zaman, 01-221112-010 (Bahria University Islamabad Campus, 2013)
    This research aims to find out the connection a place, city or country develops with the human imagination and perception and how it is recognized as a brand, in this study specifically Lahore is under discussion. Lahore ...
  • Factors affecting the Prices of Gold and Dollar Rate in Pakistan 
    Maria Khalid, 01-122102-008 (Bahria University Islamabad Campus, 2013)
    This study has been conducted after observing the most unexpected fluctuations in the market of gold and Dollar. Although man has entered this new century of revolution and technology leaving behind the old traditions ...
  • The Relationship of personality factors and Academic Achievement in Pakistan. 
    Mahmood, Khalid (Institute of Professional Psychology Bahria University, 2003)
    In the present study the relationships between different personality factors of Pakistani students and their academic achievement in the graduation examination was studied. In order to study the students' personality ...
  • Ownership Structure and Dividend Payout Policies in Pakistan 
    Rija Shaukat, 01-121052-019 (Bahria University Islamabad Campus, 2007)
    INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION.
  • The Effect of Brand Image of a Product on Consumer Buying Behavior Taking the Example of Designer shop Khaadi 
    Amara Akbar, 01-121042-029 (Bahria University Islamabad Campus, 2007)
    Brands are a nationwide focus in Pakistan recently. Never before has there been such a spotlight on customers coming back for products only for their trademark. Now customers pay for recognition, which is the brand! They ...