Bahria University Libraries: Recent submissions

  • Real Time Decoding of Color Symbol for Optical Positioning System 
    Abdul Waheed Malik; Benny Thornberg; Qaisar Anwar; Tor Arne Johanson; Dr Shehzad Khalid (Bahria University Islamabad Campus, 2015)
    This paper presents the design and real-time decoding of a color symbol that can be used as a reference marker for optical navigation. The designed symbol has a circular shape and is printed on paper using two distinct ...
  • PROBLEMS FACED BY THE EMPLOYEES FROM THE MANAGEMENT AND THEIR IMPACT ON WORK PERFORMANCE IN BAHRIA SCHOOL AND COLLEGE SYSTEM IN KARACHI 
    WASEEM ASLAM, Reg # 32955 (Bahria University Karachi Campus, 2015)
    Purpose-The main objective of this study is to know the problems faced by the employees in Bahria School and college system and their impact on satisfaction. Methodology/sample- The study involved use of questionnaire ...
  • IMPACT OF ADVERTSING ON CONSUMER BUYING BEAVIOR THROUGH CELEBRITY ENDORSMENT, PERUSIVENESS AND PRICE ELASTICITY 
    Mahadev Lohana, Reg # 20184 (Bahria University Karachi Campus, 2015)
    This research paper is concentrate on the impact of advertising on the consumer’s buying behaviors through persuasions, celebrity and price change. Celebrity is the one of the major focus in this paper. These factor change ...
  • ROLE OF FACE BOOK IN BUILDING CLOTHING BRANDS AMOUNG YOUTH 
    MUHAMMAD SALMAN MALLICK, Reg # 19560 (Bahria University Karachi Campus, 2015)
    Purpose: the puipose of this study is to find the relationship between Facebook and Brand building in youth. The study examines the brand building in youth by facebook to find the most persuasive factor in youth. This ...
  • FREQUENCY OF TOOTH SIZE DISCREPANCY WITH CLASS I & II DENTAL MALOCCLUSION GROUPS IN PATIENTS SEEN AT BUMDC DENTAL OPD 
    MUJAHID, RAAFIA; AHSAN, TABASSUM; Mirza, Daud (2017-03-27)
    Present study was aimed to investigate the frequency of anterior tooth size discrepancy in Angle’s class I and class II malocclusion groups seen at Bahria University, Karachi. Male and female subjects were randomly ...
  • FREQUENCY AND DISTRIBUTION OF ORAL MUCOSAL LESIONS: A CROSS-SECTIONAL STUDY 
    Unknown author (Pakistan Oral and Dental Journal, 2017-03-27)
    In last few decades the people and dental health care professionals have become more aware about the significance of oral mucosal lesions (OML). Therefore, the diagnosis of OML among patients is important to understand ...
  • Single Frequency Network Based Distributed Cooperative Routing with CSMA MAC 
    Dr Shehzad Khalid; Sidra Muneer; Magnus Eriksson (Bahria University Islamabad Campus, 2015)
    The multi-hop ad-hoc networking paradigm is expected to be a key feature in future wireless communication systems. In a typical data broadcast scenario, multi-hop ad-hoc routing protocols allow devices (called nodes in ...
  • News Headlines Classification Using Probabilistic Approach 
    Mazhar iqbal rana; Dr. Shehzad khalid2; Fizza Abid; Armughan Ali; Mehr Yahya Durrani; Farhan Aadil (Bahria University Islamabad Campus, 2015)
    This paper is aimed at news classification on basis of their headlines. Researchers have worked a lot for carrying out news classification at full text level but work in the domain of news headlines classification exists ...
  • INFLUENCE OF TETRA PACKING ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY ON MILK INDUSTRY IN PAKISTAN 
    Ahmed, Zahida Reg # 29103 (Bahria University Karachi Campus, 2015)
    Purpose-The main aim of this research is to conduct a study to analyze the effect of marketing strategy over consumer behavior oftetra pack milk in Pakistan. Methodology/sample- The study involved use of questionnaires ...
  • IMPACT OF BRAND IMAGE ON CUSTOMER SATISFACTION CASE STUDY OF CAMERA INDUSTRY IN KARACHI 
    Siddiqui, Arsalan Reg # 19455 (Bahria University Karachi Campus, 2015)
    Purpose of the study: Aim ofthis study is to find out the impact of brand image on customer satisfaction case study of camera industry in Pakistan. Data was collected to find out the impact of independent variable (brand ...
  • Review of Offline Text Independent Writer Identification Techniques 
    Dr Shehzad Khalid; Uzma Naqvi; Sana Shokatb (Bahria University Islamabad Campus, 2015)
    This paper reviews various text independent writer identification techniques through offline documents. Different features extraction methods are discussed. Classification approaches that are mainly used for identification ...
  • LIFESTYLE FACTORS AFFECTING WOMEN GROCERY SHOPPING BEHAVIOUR IN KARACHI 
    VAJIHA IDREES, Reg # 22710 (Bahria University Karachi Campus, 2015)
    Purpose- Major aim of this study was to evaluate lifestyle factors affecting women grocery shopping behaviour in Karachi, Pakistan. Women’s high levels of participation in labour force have focused on attentions on ...
  • IMPACT OF FOREIGN DEBT ON GDP OF PAKISTAN 
    Aleem, Asra Reg # 19462 (Bahria University Karachi Campus, 2015)
    PURPOSE: Foreign debt could be helpful for a country when it uses to a reasonable levels to generate funds and make investments so they can contribute positively in order to grow an economy of Pakistan, but if a country ...
  • FACTORS INFLUENCING CONFIDENCE OF KARACHI CUSTOMERS TOWARDS ONLINE CAR BUYING - A CASE STUDY OF SBT JAPAN 
    JAN MUHAMMAD, Reg # 22566 (Bahria University Karachi Campus, 2015)
    Purpose: This research is aimed at acquiring the views of the Karachi customers regarding the online importing of vehicles from Japan and also to identify the factors that enhances or lessen the customer confidence while ...
  • IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEE MOTIVATION AT GUL AHMED TEXTILE MILLS 
    SUHAIL AHMED, Reg # 24182 (Bahria University Karachi Campus, 2015)
    Purpose- The main aim of this research is to conduct a study to analyze the impact of training and development on employee Motivation at Gul Ahmed Textile Mills. Methodology/sample- The study involved use of questionnaires ...
  • Line and Ligature Segmentation in Printed Urdu Document Images 
    Dr Shehzad Khalid; Israr-ud-din; Imran Siddiqi (Bahria University Islamabad Campus, 2015)
    This paper presents a technique for segmentation of printed Urdu text images into lines and ligatures, a key pre-processing step in Urdu Optical Character Recognition (OCR) systems. Unlike classical projection profile based ...
  • COST OVERRUN FACTORS IN CONSTRUCTION INDUSTRY OF PAKISTAN 
    Siddiqui, Owais Reg # 31392 (Bahria University Karachi Campus, 2015)
    Purpose: The major aim of this study was to identify most important and different factors responsible for the cost overrun in the construction industry. It basically correspond to include various factors to be studied ...
  • IT AS A KEY SUCCESS FACTOR IN SUPPLY CHAIN MANAGEMENT 
    MUHAMMAD ABUBAKAR, Reg # 19700 (Bahria University Karachi Campus, 2015)
    Purpose of the Research- This thesis is based on studying the impact of Information technology in supply chain management. The basic motive behind this research was that to get to know the actual advantages of IT in supply ...
  • Recognition of Urdu ligatures: A Holistic Approach 
    Dr Shehzad Khalid; Israr Uddin Khattak; Imran Siddiqi; Chawki Djeddi (Bahria University Islamabad Campus, 2015)
    This paper presents an effective segmentation-free and scale-invariant technique for recognition of Urdu ligatures in Nastaliq font. The proposed technique relies on separating the main body of ligatures from the secondary ...
  • Framework for human identification through offline handwritten documents 
    Dr Shehzad Khalid; Uzma Naqvi; Imran Siddiqi (Bahria University Islamabad Campus, 2015)
    Identification of individuals from handwritten documents using automated recognition systems has gained significant research interest due to the wide variety of applications it offers for forensic analysis, signature ...