Abstract:
The study sought to examine corporate social responsibility impact on employee turnover intention of SMEs of Islamabad and Rawalpindi, Pakistan. The foremost objective of resent study is to analyze the raising problem of employee turnover. Present study is conducted to bring the attention towards risk of employee turnover that could be caused while working within SMEs of Pakistan and can be mitigate by incorporating CSR activities and organizational trust and emotions. Furthermore, reliability of questionnaire is analyzed through Cronbach Alpha. Pearson correlation and linear regression was done for interpreting study resulting SPSS. Findings of present study shows that incorporation of CSR activities could mitigate employee turnover rate while also having mediating role organizational trust and emotions.
