Abstract:
This research study investigate the facts about the emerging competitive word, where the
dynamic business competition has led the marketing management to develop most rigorous work
environment .In the current scenario, economical advancement is determined by the people
having right knowledge about the different products and services and all become the necessary
requirement for the organization to get sustainability. The current study investigates the impact
of creative advertisements on product perceive quality in the digital marketing or e-marketing in
business sector of Pakistan. The study also analyzes the role of originality and artistic value work
on the non-financial organizational performance along with its determinants as product perceived
quality, product durability, product reliability.
The population of the study comprised 200 consumers prone to the digital marketing or emarketing
in business sector of Pakistan. A sample of 200 consumers selected through
convenience sampling from the of Islamabad, Rawalpindi, The data was collected through selfadministrated
questionnaires and correlation and regression statistical tools deployed to analyze
the data. The organizational comparison conducted to entail the different response rate of
variables
