Abstract:
The purpose of this research was to find the impact of Pakistan’s political instability on
performance of national brands in terms of service delivery. For this research purpose I would
make the case study of Metro Bus Service (MBS) and evaluate the effect of political instability
on his services. The research was a quantitative research in which questionnaire was float in
different areas from the employees of Metro Bus Service and also from the other folks who use
this service along with this simple random sampling was done. The results were deduced through
statistical tests in which descriptive and regression analysis preferred. According to the responses
taken from the employees and from other users, getting their valuable responses then put them on
the SPSS for finding the prudent results. Along with this I used political instability as
independent variable along with their dimensions and performance of national brands in terms of
service delivery as dependent variable. The results after applying statistical tests I found out the
authentic picture that political instability immensely impact or influence the performance of
national brands in term of their service delivery. It’s massively effect the performance of Metro
Bus Service’s in terms of service delivery.
