The Impact of Social Media Revolution on Brand Awareness or Cognizance : Automobile Industry

Abstract

The buzz word of social media connectivity has significantly caused a tremendous rise in the ways business activities have been done in past. It played a predominant role in transforming the ways in which the marketing of products has been done previously. Thus the main aim of current research study is to explore the impact of social media revolution on creating brand awareness in case of automobile industry. The study is comprised of primary data that is being gathered through structured questionnaire. The research sample that was taken for undergone research is 100 automobile customers residing in Rawalpindi and Islamabad. Data estimation is being done through SPSS16 and followed by ANOVA analysis. The research findings came in accordance with the earlier research works that social media revolution has significant impact on creating brand awareness for given study population.