Abstract:
The buzz word of social media connectivity has significantly caused a tremendous rise in the
ways business activities have been done in past. It played a predominant role in transforming
the ways in which the marketing of products has been done previously. Thus the main aim of
current research study is to explore the impact of social media revolution on creating brand
awareness in case of automobile industry. The study is comprised of primary data that is being
gathered through structured questionnaire. The research sample that was taken for undergone
research is 100 automobile customers residing in Rawalpindi and Islamabad. Data estimation
is being done through SPSS16 and followed by ANOVA analysis. The research findings came
in accordance with the earlier research works that social media revolution has significant
impact on creating brand awareness for given study population.
