Abstract:
The purpose of this project is to study therole of corporate social responsibility
ofPepsiCola, Pakistan on customer’s loyalty and identify their problems by collecting
data through interviewing the regional head of PepsiCo Pakistan.The data were
gathered from a sample of 100 participants in Islamabad Pakistan through a
questionnaire.The items in questionnaire were generated in the form of 5-point Likert
scale ranging from strongly disagree to strongly agree. The data was collected by using
convenient sampling technique. The collected data was tested by ratio analysis. The
respondents answer were more inclined toward corporate social responsibility. The result
shows that corporate social responsibility activities though not readily identified in the
shorter but have a lasting effect on the customer.The findings revealed that, role of
corporate social responsibility has positive impact on customer loyalty in PepsiCo
Pakistan.
