Effect of Social Media on Making Brand Image

dc.contributor.author	Aisha Alvi, 01-122142-005
dc.date.accessioned	2017-05-16T09:27:47Z
dc.date.available	2017-05-16T09:27:47Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/123456789/648
dc.description	Supervised by Mr. Qazi Ahmad	en_US
dc.description.abstract	This examination is about the impacts of social media on making brand image. World has become a global village and socializing has gone to a milestone. As Pakistan is a creating nation so it’s confronting an immerging urge of utilization of social media. Facebook has been taken as a junction of study by Friends, Fans & Followers. Enormous changes are coming through entertainment, information, frequency of exposure, emotional and cognitive appeal and attitude of target audiences. There has been observed a positive and valid relationship between the variables.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 5699
dc.subject	Management Sciences	en_US
dc.title	Effect of Social Media on Making Brand Image	en_US
dc.type	Thesis	en_US