Understanding Consumer Response towards Sales Promotion in the Food Industry

dc.contributor.author	Rameela, 01-221152-056
dc.date.accessioned	2017-05-16T08:53:48Z
dc.date.available	2017-05-16T08:53:48Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/123456789/643
dc.description	Supervised by Mr. Umar Chaudhary	en_US
dc.description.abstract	Sales promotion is the most common tool used by marketers in order to increase the sales of their product. Sales promotion is carried out for a variety of unique objectives. The Consumer behavior of customers has changed significantly in recent times because of the impact of social media and internet. Food industry is one of the most competitive industries in the world and it has been impacted significantly because of the IT revolution. This report aims to identify the change in impact of sales promotion techniques on consumer response in the food industry.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 5704
dc.subject	Management Sciences	en_US
dc.title	Understanding Consumer Response towards Sales Promotion in the Food Industry	en_US
dc.type	Thesis	en_US