Abstract:
The study aimed to establish the relationship between work-life balance and employee performance in the telecom (Ufone, Zong, Telenor, Mobilink) sector of Islamabad, Pakistan, while gender role playing the moderator variable’s role. The study was guided by the following objectives: to find out the work-life balance policies in the telecom sector of Islamabad, to determine the impact of work-life balance policies on employee performance, and to study that which gender is more impacted by the work-life balance issues in the telecom sector of Pakistan. This study adopted explanatory research design using quantitative data. Questionnaires were given to 200 random employees of telecom sector, which were then statistically analysed using Statistical Package for the Social Sciences (SPSS). Based on the research findings, it can be concluded that work life balance and employee performance have a positive relationship with each other and female are more impacted by the work-life balance issues than men. The findings of the study suggested that work-life balance is an important issue that organizations should give a lot of importance to, in order for the employee’s to perform well. The study will contribute to the body of knowledge and organizations will gain practical insights into the determinants of employee performance, thereby enriching their knowledge in regards to how to improve employee performance.
