Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • “IMPACT OF SUPPLY CHAIN DEPARTMENT ON PRODUCTIVITY OF KARACHI SHIPYARD & ENGINEERING LTD" 
    Younus, Kamran Reg # 22976 (Bahria University Karachi Campus, 2014)
    Purpose - The study was conducted to analyze the impact of an affective supply chain Department. It includes the case study of Karachi Shipyard. The purpose of this study was to analyze the impact of an affective supply ...
  • TRENDS OF BEHAVIOURAL PROFILING DURING HRM PROCESSES 
    Ali, Muhammad Usman Reg # 20408 (Bahria University Karachi Campus, 2014)
    Purpose: Internationally, Behavioural Profiling tools are applied during 1-1RM processes with a high degree of success, accuracy and reliability. However, in Pakistan application of scientifically developed Behavioural ...
  • IMPACT OF PERFORMANC MANAGEMENT SYSTEM ON EMPLOYEE SATISFACTION AT FAUJI FERTILIZER BIN QASIM LIMITED 
    Munir, Hira Reg # 22973 (Bahria University Karachi Campus, 2014)
    Purpose:Major purpose of this study was to evaluate the impact of performance management system on the employee satisfaction of Fauji Fertilizer Bin Qasim Limited. Methodology/sample: The study involved use of questionnaires ...
  • TO IDENTIFY FACTORS WHICH EFFECT OVERALL STUDENT SATISFACTION PRIVATE SECTO UNIVERSITIES 
    Minahas, Sajeela Erum Reg # 24995 (Bahria University Karachi Campus, 2014)
    Background of the study concludes, that there are considerable amount of research and study has been published related to Students Satisfaction having different directions. Purpose of the study is to discuss and identify ...
  • MOVEMENT ANALYSIS OF KARACHI STOCK EXCHANGE (1993-2012) 
    Muzaffar, Dawood Reg # 12958 (Bahria University Karachi Campus, 2014)
    The variation in the stock market prices is a significant indicator of the economy. The intention of this study was to examine the movement analysis of the Karachi stock market. For this, the yearly data of money supply, ...
  • IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON MARKET PERFORMANCE: A CASE OF SHAHEEN AIRLINE 
    Ali, Syed Faraz Reg # 29958 (Bahria University Karachi Campus, 2014)
    Purpose- The thesis aim is to find out the impact of customer loyalty, commitment, satisfaction and trust on marketing performance of Shaheen Airline in Pakistan. Methodology/sample- Through survey and descriptive methods ...
  • MARKETING CHALLENGES FACED BY PAKSITAN E-COMMERCE INDUSTRY: A QUALITATIVE STUDY ON DARAZ.PK 
    Memon, Muhammad Jamal Reg # 14179 (Bahria University Karachi Campus, 2014)
    Internet plays a significant role in development of business, and reaching customers all over the world. E-commerce businesses have emerged lately to facilitate businesses with online presence and brand development. ...
  • THE IMPACT OF TRAINING AND DEVELOPMENT PRACTICES ON EMPLOYEES' JOB SATISFACTION AT PAKISTAN INTERNATIONAL AIRLINE 
    Arif, Ayesha Reg # 16330 (Bahria University Karachi Campus, 2014)
    Purpose: This research study attempts to highlight and discuss the importance of training and development practices and their impact on the job satisfaction of employees. In this research study, an effort has been made ...
  • BRANDING IN COMMERCIAL BANKS 
    Yousuf, Abida Reg # 22948 (Bahria University Karachi Campus, 2014)
    Commercial Banks have undergone a radical change in the recent years. Once operating in a non-competitive environment similar to utilities, they now face competitors not only from within their own industry, but from a ...
  • IMPACT OF HRM PRACTICES ON JOB SATISFACTION OF EMPLOYEES IN MOBILINK 
    Saeed, Qurat ul Ain Reg # 13021 (Bahria University Karachi Campus, 2014)
    Purpose The purpose of the research is to develop an understanding of the relationship between HRM practices and job satisfaction and to examine its impact on the employees. Furthermore the study will also evaluate ...
  • "FACTORS BEHIND BRAND SWITCHING IN TELECOMMUNICATION INDUSTRY OF PAKISTAN" 
    Jalil, Muhammad Tufail Reg # 23019 (Bahria University Karachi Campus, 2014)
    Purpose- The main objective of this study is to know the factors that motivate consumers of cellular services segment of telecommunication industry to shift from the usage of services of one network to another ...
  • TALENT MANAGEMENT POLICIES AND PRACTICES IMPLEMENTING IN BANKING SECTOR 
    Liaquat, Sobia Reg # 25004 (Bahria University Karachi Campus, 2014)
    PURPOSE: The purpose of this research is to study the policies and practices of talent management implementing in banking sector of Pakistan. METHADOLOGY: This study involved use of questionnaires filled by the 5 banks ...
  • "Factors Contributing to Attitude of Online Shopping Behavior among Students in Pakistan" 
    Riaz, Maleeha Reg # 11566 (Bahria University Karachi Campus, 2014)
    Purpose: Keeping in view the drastic shift in purchasing behavior of consumers, moving from conventional stores to online mediums it is becoming highly integral to study the factors that influence online purchasing behavior. ...
  • "THE IMPACT OF SOCIAL MEDIA ADVERTISING ON THE SALES OF HYPERSTAR, PAKISTAN." 
    Mohiuddin, Maleeha Reg # 14318 (Bahria University Karachi Campus, 2014)
    This study is all about the scope of social media marketing and its impact on the sales. Starting this study with evolution of marketing strategy from an old complex method to the new easiest and simplest form of ...
  • Issues and Challenges Faced by Conventional Banks in Pakistan 
    Zia, Muhammad Hasan Reg # 14334 (Bahria University Karachi Campus, 2014)
    Banking sector plays a vital role in economic growth of Pakistan. Government can use banks to increase investments and manage inflation and there are multiple things that it can do to control economy through banking sector ...
  • ASSORTMENT OF VARIANTS AND ITS ASSOCIATED POSITIONING OF SUNSILK 
    Shaikh, Shaista Reg # 14229 (Bahria University Karachi Campus, 2014)
    Purpose-Today bulk of the products that are dispatched is the extension of brand. Often these extensions are launched as line extensions where the new product development is within an existing brand category. Line ...
  • EFFECT OF DIVIDEND POLICY ON STOCK PRICES 
    Javed, Muhammad Ummad Reg # 13130 (Bahria University Karachi Campus, 2014)
    The objective of this research is to study the effect of dividend policy on the stock prices. A sample of companies has been examined for a period of 15 years i.e. from 1995 to 2010 listed as KSE, Pakistan. The dependent ...
  • PROS & CONS OF 360- EVALUATION DURING PERFORMANCE APPRAISAL 
    Haideri, Abde Ali Reg # 6213 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study was to identify the importance of 360degree performance appraisal technique by human resource professionals in the organizations. The idea behind this study was to give the awareness to ...
  • "IMPACT OF FDI AND INFLATION ON PERFORMANCE OF FIRMS - A STUDY ON PHARMACEUTICAL INDUSTRY IN PAKISTAN" 
    Rehman, Saad ur Reg # 13138 (Bahria University Karachi Campus, 2014)
    The fundamental reason for this study was to analyze the effect of Foreign Direct Investment and inflation on performance of pharmaceutical industry from 2001 to 2012. Secondary data from authorized websites of KSE, ...
  • CONSUMER BEHAVIOR CHARACTERISTICS IN FAST CHANGING TRENDS (DESIGNER LAWNS) 
    Panjwani, Nida Fatema Reg # 13015 (Bahria University Karachi Campus, 2014)
    Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...

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