Thesis/Dissertation Repository Karachi Campus: Recent submissions

  • IMPACT OF SUPPLY CHAIN DEPARTMENT ON THE PERFORMANCE OF ORGANIZATION 
    Rasool, Mian Bilal Reg # 22983 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this research is to determine the Impact of Supply chain and its performance in manufacturing sector. Methodology: Supply chain management is a current trend which is prevailing in the market ...
  • DETERMINANTS OF GOLD PRICES IN PAKISTAN 
    Kausar, Farzana Reg # 16346 (Bahria University Karachi Campus, 2014)
    Purpose: Gold is considered one of the precious metals in the world and gold has a special significance in all ages. The importance of gold can be understood from the saying “all that glitters is not gold”. The gold ...
  • ROLE OF MOTIVATION AMONG FRESH GRADUATES 
    Hashmi, Urooj Ahmed Reg # 14260 (Bahria University Karachi Campus, 2014)
    Motivating fiesh graduates and newly hired employees is an important issue for organizations. The current research was focused on analyzing the importance of motivational factors for fresh graduates working in different ...
  • IMPACT OF ENERGY CRISIS ON GARMENT INDUSTRY EXPORT OF PAKISTAN 
    Habib, Syed Hube Reg # 24184 (Bahria University Karachi Campus, 2014)
    The Purpose of this study is to analyze the impact of the energy crisis on readymade garment industry export of Pakistan. The Pakistan readymade garment industry contributes 13% of the total textile export of Pakistan. ...
  • RISING TREND OF KEY ACCOUNT MANAGEMENT SYSTEM IN THE SERVICE INDUSTRY OF PAKISTAN 
    Saher, Natasha Reg # 14355 (Bahria University Karachi Campus, 2014)
    The purpose of the research is to determine what Key Account Management is and how its implementation affects the performance of the organizations. How important this concept is, what are the benefits earned by the ...
  • Impact of Non Monetary Benefits on Job Satisfaction and Employee Retention in Pakistani Banking Sector 
    Seema Reg # 25021 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study is to examine the relationship between the job satisfaction and retention of the employees. It has also explored the factors and the needs which are important to satisfy the employees ...
  • THE EFFECT OF INNOVATIVE TECHNIQUES ON THE LEARNING VALUE OF TRAINING 
    Khurseed, Hira Reg # 26211 (Bahria University Karachi Campus, 2014)
    Conducting training is one of the essential jobs of the Human Recourse Department. Training are of various types and in each of the training types there are various sessions that take place. Training is taken as a bore ...
  • PERFORMANCE EVALUATION OF ISLAMIC MUTUAL FUNDS IN PAKISTAN 
    Afsar, Imran Reg # 12974 (Bahria University Karachi Campus, 2014)
    The main objective of this study is to examine the performance of mutual funds in term of their risk and return of Islamic and conventional funds in Pakistan. For the analysis the data was taken from the period 2010-2013. ...
  • EFFECT OF DECEPTIVE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR 
    Mukhtar, Sara Reg # 25717 (Bahria University Karachi Campus, 2014)
    Purpose: Major aim of this study was to evaluate the impact deceptive advertisement on consumer buying behavior. Variables under the study were vague messages, omission and false claims used by the advertisers. Methodol ...
  • EFFECTVE ADVERTISING METHODS AND EMOTIONS USED TO INFLUENCE SENIOR CITIZENS (60years - above) 
    Khan, Hafsa Reg # 15846 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this of conducting this research is to identify those advertising methods and emotional appeals that are influential to senior citizens. As this market is one of the lucrative markets and still ...
  • IMPACTS OF REBRANDING ON FIRM'S PERFORMANCE AND CUSTOMER PERCEPTION: A CASE STUDY OF UFONE 
    Siddiqui, Nasir Ali Reg # 24233 (Bahria University Karachi Campus, 2014)
    Rebranding is considered as an emerging concept associated with the field of marketing. There are numerous examples from the corporate world of brand which have succeeded after opting this approach. Rebranding is aimed ...
  • THE DETERMINANTS OF FINANCIAL PERFORMACE OF ISLAMIC BANKS IN PAKISTAN 
    Ghazali, Uzma Reg # 24186 (Bahria University Karachi Campus, 2014)
    In this study I attempt at investigating the impact of how the bank-specific factors affect the performance of Islamic banks. This study uses sample that is composed of Islamic banks of Pakistan from period 2009 to 2013. ...
  • IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FIRM'S SHARE PRICE & PROFITABILITY A CASE OF UNILEVER PAKISTAN LTD 
    Qaiser, Muhammad Usman Reg # 10541 (Bahria University Karachi Campus, 2014)
    Purpose - The main purpose of conducting this study was to determine as to whether or not the CSR activities conducted by Unilever Pakistan Ltd. have an impact on their share price & profitability. Today local firms in ...
  • The Power of E-Word of Mouth Marketing on Consumers' Purchase 
    Khan, Muniba Waqar Reg # 11436 (Bahria University Karachi Campus, 2014)
    This study aims to explore the causal relationship betweene-word-of-mouth(e- WOM)andits influence onpurchase decisionsthrough structural equation modeling (SEM). Five constructs were formulated through literature review: ...
  • BRAND SWITCHING BEHAVIOR OF GENERATION Y CONSUMERS: AN ANALYSIS OF THE SMARTPHONE INDUSTRY OF PAKISTAN 
    Shabbir, Afshan Reg # 14110 (Bahria University Karachi Campus, 2014)
    Purpose- The main purpose of this research is to understand buying behavior of Generation Y with respect to smartphones. The constant rise and fall of various smartphone brands have attracted a lot of attention. By ...
  • Changing Coffee Consumption in Karachi 
    Memon, Shehzad Karim Reg # 24264 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this study was to explain change in coffee consumption among consumers of Karachi due to a perceptual shift regarding the characteristics associated with coffee consumption. Methodology and ...
  • RELATIONSHIP BETWEEN WORKING CAPITAL MANAGEMENT AND PROFITABILTY OF AUTOMOBILE COMPANIES OF PAKISTAN 
    Akram, Muhammad Adnan Reg # 20358 (Bahria University Karachi Campus, 2014)
    This study is an attempt to investigate, the nature of relationship between working capital management and profitability of automobile companies of Pakistan. For this purpose six automobile companies has been selected ...
  • IDENTIFY ATTRITION FACTORS AND IMPACT OF HUMAN RESOURCE STRATEGIES ON ATTRITION IN THE CITIZENS FOUNDATION SCHOOLS 
    Sadia, Haleema Reg # 24253 (Bahria University Karachi Campus, 2014)
    Purpose: the purpose of this study is to identify theattrition factors and impact of HR strategies on attrition in the Citizens Foundation Schools Attrition in any organization cost high to any organization. The term ...
  • IMPACT OF INFLATION ON THE ECONOMY OF PAKISTAN 
    Talha, Syed Reg # 14394 (Bahria University Karachi Campus, 2014)
    Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...
  • ANALYZING THE SCOPE OF MEGAMARTS IN V PAKISTAN 
    Zafar, Mujtaba Reg # 18960 (Bahria University Karachi Campus, 2014)
    The analysis of Pakistani Economy tells us the story of investments cuts and lack of trust of the international investors. Businesses are becoming global and diversified. The international chain of stores and other ...

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