Purpose: The puipose of the research is to determine the changing trend of customer behaviour towards customization in fast food industry. Three categories have been selected for the research in food industry i.e. cakes, ...

pose of the Study: The purpose of this thesis is to ascertain ‘The impact of humor in advertisement of communication industry targeting youth \ Over the past few years, worldwide television has extent the ring of games, ...

Relationship marketing has gained more and more credibility among the companies and it is still a topic of discussion today. Since companies now a days are competing with each other in order to build a long term positive ...

Purpose: Financial ratios are an important tool to gauge the financial performance of a firm. Evaluating financial performance is mandatory for a company in order to plan its future. The financial performance is necessary ...

Purpose: the purpose of this study is to find the relationship between social media website and women apparel. The study examine the WOM and social media network sites for the women apparel to find the most persuasive ...

Purpose-Major Purpose of this study was to identify those factors that affect and helped in the development of ^telecommunication mobile sector of Pakistan. The rapid growth of the industry and increased number of ...

Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...

purpose of the Study: The aim of the study was to evaluate the impacts of incentives given by the mobile money transferring companies in Pakistan. And to figure out how successful micro-payment technique is so far. Mobile ...

The purpose of this study is it to identify the factors that affect the bank’s profitability. The bank selected for the study is United Bank Limited. The internal variables of this bank are considered in this study to ...

Objective The objective of the study is to assess the association between task and relationship conflict with the employees’ satisfaction, affective well-being and inclination to quit the job and to investigate the mediated ...