Problem: Innovations in technology is reaching new heights and standards with every passing day which has given rise to a new dimension of communication, namely the viral marketing communication. Viral marketing communication ...

Purpose of the study- The purpose of this study is to understand the effect of product assortment, product variety and ease of buying on customer satisfaction in supermarkets. Research method/sampling - A deductive ...

Purpose To examine the relationship between dividend policy and stock price volatility in cement sector of Pakistan. Design/methodology/approach - Multiple regression analysis has been used to explore the relationship ...

The research has been done on the subject of “usefulness of FBR’s E- Filing for individual salaried personnel of education department and their satisfaction in Karachi”. The aim of the study is to transform the work ...

Purpose: The main purpose of this study was to evaluate the “Opportunities of Islamic modes of banking and finance in Pakistan” and want to know that how sukuk bonds captured almost the entire market in Malaysia and ...

Purpose Social Media is a new age concept which has taken world by storm; companies are trying to promote products actively on social media and interact with customers. This research paper includes the findings of the ...

Purpose - The aim of this study is to attempt to understand the role of key account management in enhancing the level of customer satisfaction in the Vehicle Tracking Industry of Pakistan. Satisfaction of customers ...

Purpose- This paper throws light on the different factors that affect the individual investors in their investment decision. This will help in understanding the youth investment behavior. This paper is about youth of ...

‘urposc: Pakistan, which is a fast growing economy, has seen a few ups and downs in the previous few years, but he consumer spending and purchasing power has experienced a major boost in the last decade. Therefore the ...

Purpose- the aim of the study is to examine the determinants of capital structure of cement sector listed firms in Karachi stock exchange and to explain the impact of the determinants on the capital structure. Methodology/sample- ...