Social Media Audit of Coffee Planet Bahria Town Phase-7 Islamabad to build its Brand Credibility & Brand Image

Abstract

The project takes in to its fold social media audit of Coffee Planet Bahria Town Phase 7. In order to enhance practicality and professionalism in approach an in-depth analysis is conducted that how social media can totally reshape a brand, its image, customers and revenues. The small research enabled us to review the present standing of Coffee Planet phase 7 outlet. Furthermore, as a group we have monitored various factors while auditing such as brand reachability, brand credibility and brand believability at which most of the brands in our country lack. In addition social media being a platform to interact with customers and critics so in that regard how it can reshape the destiny of the business. We have provided a couple of recommendations at the end through which excellent results can be reached just by finely tuning the social media presence of Coffee Planet.