Sana Gohar, 01-221142-024; Muhammad Qasim Habib, 01-221142-043; Sehrish Khalid, 01-221142-028
(Bahria University Islamabad Campus, 2015)
The project focuses on evaluating the current marketing plan of Hotel Metropole, Murree and
examines the degree to which the hotel exploits online marketing opportunities. Areas of
improvement for the hotel are identified ...