Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • A Case study of Value-Added Tax (VAT) in Pakistan 
    Raja Talib Hussain; Usman Ul Haq; Ilyas Ahmad; Haziq bin Ehsan (Bahria University Islamabad Campus, 2011)
    From the independence of Pakistan till date the Tax system has gone through a number of enactments, acts and continuous reforms to cater the needs of the ruling parties. The system is so rigorous that it deems of a complete ...
  • Relationship Marketing and Customer Loyalty (In the banking sector) 
    Mirwais Khan (Bahria University Islamabad Campus, 2011)
    Relationship marketing always emerged as a great challenge for the banking sector, as it creates most competitive environment among its rivals. Previous studies emphasized a lot on customer satisfaction and value which to ...
  • National Culture as a Barricade to Adopting Western Management Techniques for Local Businesses in Pakistan 
    Hafiz Ahmed Junaid Qasim; Umair Saeed; Ubaidullah Muhammad Sufyan; Jawad Khan (Bahria University Islamabad Campus, 2011)
    This piece of work looks at the subject of culture which is a very important factor in the sustainability of change in Pakistan. In order to change this typical organizational culture so as to optimize the dynamic contribution ...
  • XA's collection 
    Atif Naeem (Bahria University Islamabad Campus, 2011)
    “Xa’s Collection” is basically into the establishment of men designer wear Boutique including the operations of apparel Designing, Manufacturing, Selling and Marketing. The report discusses how to capture the dynamics of ...
  • An Investigation of Employee Engagement at Mobilink 
    Waqas Iftikhar (Bahria University Islamabad Campus, 2011)
    Purpose: The aim of this research is to investigate the level of employee engagement at Mobilink, which is a leading telecom company in Pakistan. The study focuses on employees who are working for different departments at ...
  • Risk and Return Along with Testing the Data Quality Of 30 Companies Of KSE 100 Index 
    Aamir Saleem (Bahria University Islamabad Campus, 2011)
    This study is an effort to analyze the performance of Companies on the basis of Stock Returns, Risk and the data quality. This study further took into account, the risk-return relationship for sampled companies, in which ...
  • Impact of Civil-Military Relations on Management of National Security of Pakistan 
    Khalid Saeed (Bahria University Islamabad Campus, 2011)
    In the simplest sense, the security means being free from threat. However, in political terms, it means having some opportunity of choosing how to lead the life. Threats to national security have multiplied disproportionately ...
  • Impact of financial rewards on employees performance of HBL and MCB 
    Shabir Hassan (Bahria University Islamabad Campus, 2010)
    The purpose of this research study is all about to know the impact of financial rewards on employee’s performance in banking sector. The purpose of any organization is to sustain long term development in the global market. ...
  • Diversity of Workforce Affecting the Management System of an Organization : A Case Study of Schlumberger 
    Ahmed Shah Durrani, 01-1201051-001 (Bahria University Islamabad Campus, 2011)
    Abstract This project analyses how Nationality and Gender diversity in an organization affects the management system. The company we picked for this project is Schlumberger. To begin with the project the researcher went ...
  • How the consumer need for cognition affects the relationship between attitude towards the website and attitude towards the brand 
    Hamza Islam (Bahria University Islamabad Campus, 2011)
    This project discusses the effect of cognition in the buying behavior of the consumers and their attitude towards the web site and the brand. This also discusses that how cognition comes into play when deciding or considering ...
  • Marketing challenges for banking industry in an economic slowdown period 
    Usman Muzammil Qureshi; Abdullah Tariq; Farhan Sikandar; Amjad Mehmood (Bahria University Islamabad Campus, 2011)
    iii The report is a comprehensive study of banking in Pakistan regarding its growth, current issues and challenges and future prospects in Pakistan. This report helps to study the main reasons for the challenges faced by ...
  • Impact of Integrated Change Control on ZTE's Optical Fiber Access Network Project 
    Sana Mushtaq; Syed Ammar Ahmed Shah; Usman Khalid; Usama Abrar (Bahria University Islamabad Campus, 2011)
    The main purpose of conducting this project was to provide students with a holistic view of Project Management, i.e how projects can contribute to the strategic goals of the organization. In the present world of modern ...
  • The Glass Ceiling: Women in the Telecom Industry 
    Fathiya Bangash, 01-221091-049 (Bahria University Islamabad Campus, 2010)
    The purpose of this study is to investigate the reasons and understand the problem that why women are underrepresented in top organizational hierarchies as compared to men. To find out what are the reasons for differences ...
  • FDI in the Telecom Sector Of Pakistan 
    M. Mohsin Akhtar Khan (Bahria University Islamabad Campus, 2011)
    Foreign direct investment (FDI) is an integral part of an international economic system and a major catalyst to development; the benefits of FDI do not accrue automatically and evenly across countries. Recent studies carried ...
  • A study of the effects of corporate brand identity on employee retention : a study of Mobilink 
    Sehrish Hafeez, 01-221081-019 (Bahria University Islamabad Campus, 2011)
    Human resource management activities play a major role in any organization and have moved beyond mere administration to ensuring that organizations will survive and prosper. HR is the first step a new prospective employee ...
  • Effect of relationship marketing on customer satisfaction and retention 
    Tahir Iqbal; Omar Sajid; Syed Affan Ahmed (Bahria University Islamabad Campus, 2010)
    This purpose of this abstract is to provide and to allow managers and executives a rapid appreciation of the content of this article. Those with the interest similar to the topics covered in this thesis may then read the ...
  • Distinguishing the growth factors: emerging markets versus developed market 
    Aneela Kunwal; Hinna Choudhry (Bahria University Islamabad Campus, 2011)
    This research is about the differences between emerging and developed markets that are analyzed through selective macroeconomic indicators. The research design is based on two comparative groups of markets containing the ...
  • Contribution of Khushhali Bank limited on poverty alleviation 
    Rehan Ahmed Hashmi; Atif Ahmed Khan (Bahria University Islamabad Campus, 2010)
    The objective of the research is to study the impact of Khushhali Bank Ltd (KBL) on poverty alleviation. To access the impact of micro-credit of Khushhali bank Ltd on its clients four branches of KBL situated in Rawalpindi, ...
  • Importance of branding in commercial banks 
    Burhan Iftikhar; Hammad Khan (Bahria University Islamabad Campus, 2011)
    This report aims to critically analyse and identify different areas of weaknesses in the current recruitment and selection process of the National Bank of Pakistan (NBP). The report begins with an introduction of the bank. ...
  • Penetration of Islamic Banking into conventional banking : challenges faced 
    Wasim Iqbal; Kashan Qureshi; Mohammad Akbar Khan; Ahsan Gulzar (Bahria University Islamabad Campus, 2011)
    Islamic banking has originated from the Islamic finance and has its roots from Islamic economic model. The Islamic economic model presents a code of conduct based on the rules of Islamic shariah for financial transactions. ...

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