The rapid advancement in technology, specially the Internet, has significantly changed the economic and social landscapes and every aspect of our daily lives. The Internet has facilitated on-line trading in the securities ...

Pepsi cola is one of the largest beverages Company in Pakistan. It has than 65% share in beverages sector current research provides an historical background of Pepsi cola and its Marketing expansion. This study focuses on ...

In order to succeed in Islamic banking, the business mainly depends upon the quality associated with the product or service delivered. The main objective of the study is to justify customer’s expectations and bank’s ...

The research intended to examine key issues in selection process of faculty, prevailing in the semi public universities of Islamabad. The key issue of using panel interview as the only tool for selecting faculty and the ...

The research focuses on benchmarking menu against k&N’s to increase consumer preference in terms of perceived quality. This research has been carried out in the twin cities, Rawalpindi and Islamabad, Pakistan. The aim of ...

This thesis is written by Sheikh Hamza Qaiser of MBA 4 (F) under the supervision of Mr. Zafar Ullah Siddiqui, a visiting faculty member at Bahria Institute of Management and Engineering Sciences. It is contained in fifty ...

The purpose of this project is to explore the business opportunities in the region of Islamabad and to be acquainted with the inclination of food industry in Islamabad. The project is about opening of a café in the environment ...

Purpose: The basic purpose of the study is to examine the factors causing failure of Foreign Enterprises Resource planning (ERP) systems in Pakistan and to define parameters for the success. The foreign ERP systems include ...

This project is related to “Comparison of foreign banks credit card and local bank credit cards or vice versa”. Our area of research was consumer banking and under this vast topic we carried out (in-depth) analysis in ...

The project anticipated here presents the research work that aims at studying how the employee retention techniques affect the employees and influence their decision to either leave or to stay in the organization. The ...