Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Effects of Word-of-Mouth on the Brand Equity 
    Muhammad Irfan Ali, 01-120121-054 (Bahria University Islamabad Campus, 2015)
    This research aims to examine the impact of word-of-mouth on the brand equity. In this study researcher focus on the only three dimension of the brand equity: brand loyalty, brand awareness and brand association. A ...
  • Developing a Marketing Plan for Ovex Technologies Ltd 
    Saba Tahir, 01-220122-010; Muhammad Bilal, 01-120122-049; Adil Hussain, 01-220122-001 (Bahria University Islamabad Campus, 2015)
    Now adays the developing countries are the land of successful emerging markets, therefore being a developing country Pakistan has also very attractive market for foreign investors. One of the huge names of foreign I.T ...
  • Impact of RFID in Transportation Services Company (Pakistan Perspective) 
    Hamza Hafeez, 01-220131-015 (Bahria University Islamabad Campus, 2016)
    The main aim of the study is based on two fold analysis of the relationship between the adoption Radio Frequency Identification (RFID) and different performance measure of services industry such as logistics or transportation ...
  • The Impact of Microfinance Banks on Poverty Alleviation in the Small Medium Enterprises of Pakistan 
    Muhammad Aleem Tayyab, 01-221151-007 (Bahria University Islamabad Campus, 2016)
    The basic purpose of studying this thesis is to revile the impact of Micro finance banks on poverty alleviation and how poverty eradication that include basic life style, basic necessity and entrepreneurship shall be ...
  • Role of Hris in Promoting the Efficeiency of the HR Department in Internet Service Provider Companies (Nayatel Pvt Ltd) 
    Fawad Haider, 01-221151-013; Ayaz Malik, 01-221151-012; Atyab Tahir, 01-221151-011 (Bahria University Islamabad Campus, 2016)
    The project basically that we decided to undertake was to design and develop a career portal page for our selected organization, which is Nayatel (pvt ltd), since Nayatel is a growing company and requires new and vibrant ...
  • Outsource Marketing or in-House Marketing : A Case Study of Benson Pharmaceutical Pvt Ltd 
    Ali Raza, 01-221142-004; Taha Ashfaque, 01-221142-055; Malik Muzamil Mumtaz, 01-221142-018 (Bahria University Islamabad Campus, 2015)
    In today’s competitive and challenging ambience, organizations emphasize on establishing sustainable and profitable relationships with their customers. In both theory and practice, traditional marketing emphasized always ...
  • Impact of Corporate Governance on Firm Performance 
    Ali Nasir, 01-120131-007 (Bahria University Islamabad Campus, 2016)
    I would like to take this opportunity to thank all those people who have helped me in this work. This thesis is the upshot of 4 month research study as an MBA student at Bahria University, at the Department of Management ...
  • Factors Affecting Effective Management of Public Procurement Function 
    Muhammad Bakhsh, 01-222142-011 (Bahria University Islamabad Campus, 2016)
    Public procurement has increasingly become prominent in both public and private sectors. This study’s general objective is to evaluate the factors affecting the performance of the public procurement function. It plays a ...
  • Impact of Corporate Social Responsibility on the Financial Performance of Pakistani Limited Companies 
    Sana latif, 01-120122-071 (Bahria University Islamabad Campus, 2015)
    The concept of Corporate Social Responsibility has gained much importance in the last decade. It has now become one of the most debatable topic among the scholars and researchers. This particular research is carried out ...
  • Role of Achievement of Strategic fit to Increase Productivity in Smes in Pakistan 
    Sameer Hassan, 01-120131-044 (Bahria University Islamabad Campus, 2016)
    The ultimate objective of this study was to found the role of achievement of strategic fit to increase productivity. For this purpose quantitative research was conducted in small medium enterprises of Pakistan and results ...
  • Role of Automated Super Parking in Social Behavior of Urban Citizen 
    Shujah Haider, 01-120122-077; Hafiz Rizwan Aslam, 01-220122-006 (Bahria University Islamabad Campus, 2015)
    Due to increase in world’s population, number of cars are also increasing and therefore parking space has become a major issue in many countries especially in Pakistan. In our project, we are making “Super Saver Parking” ...
  • Impact of Financial Crisis on Capital Structure Determinants of Investment Banks in Pakistan 
    Babar Hussain, 01-120122-012 (Bahria University Islamabad Campus, 2015)
    Investment banks also faced challenges as outcome of the financial crisis. This study aims to explore the various factors that determine the choice of financing sources for public limited companies in the investment banking ...
  • Impact of Radio Frequency Identification (RFID) in Material Handing 
    Kamran Majeed Raja, 01-120131-023 (Bahria University Islamabad Campus, 2016)
    The main aim of the study is to determine the impact and use of Radio Frequency Identification (RFID) technology on material handling procedures of courier services. The research design is based on cause and effect research ...
  • The Comparative Analysis of the Operations of Takaful and Conventional Insurance in Pakistan 
    Iqra Ali, 01-221142-015 (Bahria University Islamabad Campus, 2015)
    This research aims to identify the operational differences between the Islamic insurance (takaful) and conventional insurance in Pakistan. This paper also sheds light on the characteristics that make takaful superior than ...
  • Developing a Solution for Payment Issues of Utility Bills in Islamabad 
    Shirshah, 01-122142-055; Minhas Ali Khan, 01-122142-027; Naeem Khan, 01-122142-045 (Bahria University Islamabad Campus, 2016)
    Our project basically works on the entrepreneurship business in Islamabad on to develop a solution on payment issues of utilities bills in Islamabad and this project objective is to check the reaction and response of the ...
  • Impact of Corporate Governance on Firm's Performance : A Comparative study of Firm's Performance & Financial Crisis 
    Rimsha Aslam, 01-222142-014 (Bahria University Islamabad Campus, 2016)
    Effective corporate governance has a significant importance for any country as it directly influences the economic development. To design and implement an effective corporate governance system is very crucial for an effective ...
  • Determinants of Web Shopping Behaviors : A Case Analysis (Bahria & Nust) 
    Raees Ahmed Saim, 01-120122-064 (Bahria University Islamabad Campus, 2015)
    The main purpose of this study is to examine behaviors of shoppers which assist them to shop web and the factors which prevents them from web shopping for this set of five independent variables is taken one dependent ...
  • Foreign Portfolio Investment in Pakistan 
    Muhammad Ali, 01-222142-023 (Bahria University Islamabad Campus, 2016)
    This study investigate the determinants of foreign portfolio investment flow in Pakistan. The Panel data analysis technique is used to study the relationship between variables and fixed effect model is used for the period ...
  • Effect of Cash Conversion Cycle on Profitability of Fertilizer Sector of Pakistan 
    Jabar Hussain, 01-120122-022 (Bahria University Islamabad Campus, 2016)
    Working capital management (WCM) is one of the main tasks of the financial manager of the company and has an important role in achieving the objectives, policies and achievements of the company and increasing shareholders' ...
  • Analyzing Servicescape of Restaurants in Islamabad & Its Impact on Customer's Experience 
    Farukh Mehmood, 01-120131-062 (Bahria University Islamabad Campus, 2016)
    Purpose: That point of the proposal will be with analyzing the impact of Servicescape with respect to customers’ encounter in the setting for restaurant business clinched alongside Islamabad, to a finish and genuine path. ...

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