Sadia Akhtar, 01-122081-091; Kahkashan Jabeen, 01-221082-094; Hassan Hasan, 01-222072-009; Adeel Younis, 01-122081-004
(Bahria University Islamabad Campus, 2010)
The research aims to identify the possible diversification opportunities for Latif group of Industries. The research was carried out in two phases. Which include analysis of market size, potential and segmentation of bottled ...