Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Consumer's Perception about Brands Endorsed by Celebrities across beverage Industry 
    Usman Manzoor Kirmani, 01-221091-040; Umaira Rabnawaz, 01-221091-038 (Bahria University Islamabad Campus, 2010)
    Celebrity endorsements have been extensively applied marketing tool in the international developed industries and it has proven to be contributing positively towards the economic growth of the brands. However the effectiveness ...
  • Study of Supply Chain Management Process at PSO 
    Mir Kashif Raza Talpur, 01-121071-011; Aamir Yaqoob, 01-122061-001 (Bahria University Islamabad Campus, 2008)
    Introduction SCM in the light of literature Industry Analysis Supply Chain Process of PSO Major issues and problems Finding and Conclusions
  • Islamabad Security Plan 
    Burhan Ayyaz, 01-122071-019; Ali Shaukat, 1-122071-052; Mansoor Aslam, 01-122071-009 (Bahria University Islamabad Campus, 2009)
    Since Pakistan has started fighting against terrorism and offered its role as frontline estate to war against terrorism, it has been under threat of terrorism. Islamabad the capital is under attacks for the past couple of ...
  • Modeling dynamics of dividend policy, capital structure and agency cost: evidence from nonfinancial sector of Pakistan 
    Muhammad Ayub Siddiqui (Bahria University Islamabad Campus, 2012)
    Introduction Literature Review Business Environment Theoretical Framework Methodology Data Analysis and Findings Conclusion
  • A comparative empirical investigation of the validity of the traditional capm, the higher-moment capm and the downside risk based capm in the emerging equity market of Pakistan 
    Muhammad Akbar (Bahria University Islamabad Campus, 2013)
    Introduction Literature Review Theoretical Framework Methodology Data Analysis and Findings Conclusion
  • Army Selection and Recruitment System 
    Khalid Msaood, 01-299062-005 (Bahria University Islamabad Campus, 2010)
    This study presents an overview of the existing selection and recruitment system, the available literature guide and its dynamics, implications and compatibility with the future army requirements. The current recruitment ...
  • SME Finance Issues and Recemmendations 
    Uzma Tahir, 01-122072-159 (Bahria University Islamabad Campus, 2008)
    SME promotion is an important issue for many government departments and central offices. However, there is an existing lack of coordination and regular information exchange mechanism among institutions which constrains ...
  • Consumer Perceptions about RED BULL 
    Syed Raza Haider, 01-122072-141; Fawad Umar, 01-122072-045; Waseem ul Hasan Malik, 01-222071-103,; Muhammad Shakeel, 01-222072-017 (Bahria University Islamabad Campus, 2010)
    Red Bull is the brand name of an energy drink that originated in Thailand and, in a version adapted to Austrian tastes. First introduced in Asia in the late 1960s, Red Bull began a small revolution in the global soft drinks ...
  • Study of Financial and Growth Determinents of Cement Industry 
    Navira Arzoo, 01-122062-092; Syed Mohsin Raza, 01-122062-120; Syed Irtaza Hussain, 01-122062-119; Raja Adeel Javed, 01-122062-100 (Bahria University Islamabad Campus, 2008)
    Cement industry is one of the largest segments of our industrial sector. The history of cement industry of Pakistan dates back to 1921 when the first plant was established at Wah, district Rawalpindi with an installed ...
  • A case for Business Proposal Salt Rock Lamps: Prospects, Opportunities & Strategy for Entrepreneurs and Pakistan 
    Lt Commander M Yousaf Khan PN, 01-299072-011 (Bahria University Islamabad Campus, 2010)
    A business proposal on salt rock lamps may sound different to lot of people, but at the same time, it has a tremendous potential of business for entrepreneurs and Pakistan. Pakistan is a most blessed country in the world, ...
  • Ratio analysis of Chemical Industry in Pakistan 2001-2008 (comparison with ICI Pakistan) 
    Walid Tawfiq Muhammad Ashour, 01-122071-096 (Bahria University Islamabad Campus, 2010)
    In ratio analysis we study the given data which tells us the financial position and financial strength of the company. It can be compared with the results of previous year or with any company within industry or outside ...
  • Reasons for the Failure of new Technological Small & Medium Entreprises 
    Sana Zafar, 01-122062-110 (Bahria University Islamabad Campus, 2008)
    The present study aims to provide a realistic picture of small and medium enterprises in Islamabad and the reasons for the failure of new technological SMEs in Pakistan. Study will describe the concept of SMEs and the ...
  • enture Capital in Pakistan: Challenges and Opportunities 
    Arsalan, 01-221091-006; Adil Iftikhar Ahmad, 01-221091-003; Abuzar Shaukat, 01-221091-013; Hammad Khan, 01-221091-002 (Bahria University Islamabad Campus, 2010)
    Venture Capital (VC) has grown significantly during the 1990s and is being associated with improved firm performance. Most recently venture capital has taken roots and is expanding worldwide including new fast developing ...
  • Manipulation in Financial Statement 
    Muhammad Ghufran Rashid, 01-122061-026 (Bahria University Islamabad Campus, 2008)
    There are many underlying reasons for financial fraud. First, the rapid global economic, technological and financial development has made it difficult to address new problems with existing theories and experiences. Among ...
  • Contemporary Issues Faced by Farmers in Export of Citrus Fruit (A Study of Al. Wahab Citrus Farms) 
    Abdul Wahab Ahmed; Adnan Asif; Muneeb TaJ; Muhammad Usman (Bahria University Islamabad Campus, 2010)
    Pakistan is an agriculture country. Agriculture is one of the major sectors of economy which has a substantial role in the execution of overall economic activity. According to the latest estimate of economic survey of ...
  • Mergers & Acquisitions in Pharmaceuticals Industry 
    Salman Khan, 221031-011 (Bahria University Islamabad Campus, 2007)
    In a global environment, mergers and acquisitions have become vital in the race to achieve economies of scale, to reach new markets, and to build new capabilities. Companies that excel at managing the cultural aspects of ...
  • Political, Economical, Social, Technological and Legal analysis of Standard Chartered and Royal Bank of Scotland in Pakistan 
    Muhammad Fayyaz, 01-221082-009; Awais Amin Khan, 01-221082-036; Ehtesham Ali Khan, 01-221082-006 (Bahria University Islamabad Campus, 2009)
    This project aims to determine the risks related to political/economic, socio cultural, technological and legal environment in Pakistan as well as the opportunities that are available for Standard Chartered (SCB) and Royal ...
  • Employee Turnover in Banks: A Case of Bank AlFlah in Pakistan 
    Muhammad Amar Ali, 01-122081-061; Intisar Ahmed Khan, 01-122081-043; Irfan Rafique Raja, 01-122081-044; Waqar Naeem Khan, 01-122072-162 (Bahria University Islamabad Campus, 2009)
    Presently the competition in business world is escalating every day. The organizations are opting every possible way to climb the next step before its competitors not only to survive but to gain competitive advantage to ...
  • Fashion Industry of Pakistan: Challenges & Opportunities 
    Madiha Kiran, 120032-008 (Bahria University Islamabad Campus, 2006)
    To some, fashion is an art form. To others, it is almost a religion. But for most people it is a method of utilizing clothing, accessories and hair to show or hide something about themselves. One can use fashion to express ...
  • A Research Study on the Leading Brands of Tetra Pack Milk People Prefer to buy and the Reasons Associated with Them 
    Sarah Nadeem, 01-121062-089 (Bahria University Islamabad Campus, 2007)
    For a productive future, man has always had an urge to plan out his present course of action. Hence, the major objective of this project is presenting an outline of the factors underlying the success of the leading tetra ...

Search DSpace


Advanced Search

Browse

My Account