The basic purpose of our study is to analyze the relationship between branding and how it affects consumers’ buying behaviour. Branding is at the heart of marketing. The reason for this statement is that marketing should ...

The main objectives of this study are to find out the impact of Pakistan Stock Exchange outperformance on economic growth. In this research KSE-100 Index, Foreign Direct Investment (FDI), Fiscal policy (Govt. expenditure) ...

Using Mobile Banking Service is depending on education, income and level of living standard. In the initial stage there is no concept of Mobile Banking. Banks were giving SMS service to their valuable clients. With the ...

The field of corporate social responsibility (CSR) contains range of issues and standards which are later accountable to the environment. This study will focus on CSR through the stakeholders’ and profitability’s perspective. ...

This study was aimed to identify calendar anomalies on Pakistan Stock Exchange. To test for the anomalies nine years daily closing prices for KSE 30 index have been analyzed. The study is conducted in short term and long ...

The main objective for conducting this study is to empirically test how the working capital management influences the profitability of firms in Food and Personal Care Products’ Sector of Pakistan. For investigating the ...

The review examines the variables influencing understudy's enlistment choice when they run over with choice of HEI's. The fundamental goal of this review is to investigate those variables that emerge extremely basic in ...

The dividend policy is one of the central issues in the today’s world of corporate finance. Some academics have also termed dividend policy of the companies as an unsolved and mysterious puzzle. Although an extensive amount ...

Pakistan like other developing countries is facing many social problems waiting to be resolved. Our country is characterized by patriarchy and its implications. Illiteracy of the teeming millions just accelerates the vicious ...

Over the past few years we have seen a huge rise in number of App stores especially in the mobile market. The increase in count has resulted in drop of revenue due to immense rivalry among the app stores prompting poorer ...