Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Barriers to Mass Adaptation of Branchless Bankin 
    Sarah Cheema, 01-221102-064,; Uzair Aizaz Ghauri, 01-221102-052 (Bahria University Islamabad Campus, 2013)
    Branchless banking is the new hype in financial services which are provided to the consumer in the Pakistani market. These services are initiated to cater the needs of the population not able to avail the facilities ...
  • The feasibility of establishing new Ghee manufacturing unit 
    Asif Riaz, 01-221112-012; Arsalan Wasiq, 01-221112-088,; Rameez Sheraz, 01-122102-017 (Bahria University Islamabad Campus, 2013)
    In order to make a rational economic decision of allocating scarce resources, a feasibility study is essentially required. Feasibility study has been defined by various authors in different ways for example: 1. “A ...
  • To explore the awareness of people about co creation in cafe culture of Pakistan 
    Ali Raza, 01-221121-004 (Bahria University Islamabad Campus, 2013)
    The concept of co creation is recently introduced in Pakistan. There are some cafes those adopt the customization in the service process. Co creation is an innovative process in which the customers are fully involved in ...
  • Fragmentation, tribal marketing and hyper-reality an exploratory study into the penetration of post modern marketing in the café industry in twin cities 
    Usman Imtiaz Butt, 01-221121-039 (Bahria University Islamabad Campus, 2013)
    The new marketing concepts are emerging in market. It is era of post modernism that allows marketers to adopt change in the concepts. The concept of fragmentation, tribal marketing and hyper-reality is evolving, and ...
  • Role of social media in value co-creation for bakery business in Pakistan 
    Sarah Tariq, 01-221121-0 (Bahria University Islamabad Campus, 2013)
    In the time of modern digital technology era where the use of social media had increases day by day. People are more conscious to use their time in effective manner. They want to fulfill there all desire their home step. ...
  • Credibility of Financial Reporting 
    Tahira Bakhshi, 01-121061-043 (Bahria University Islamabad Campus, 2007)
    In this study an attempt is made to study the credibility of financial reporting from individual investors perspective. To do so structure interviews were carried out from different individual investors in different brokerage ...
  • Technological Orientations and its effect on Service industry of Pakistan 
    Shahbaz Taufiq Khan, 01-221112-067 (Bahria University Islamabad Campus, 2013)
    This study is about the technological advancements and changes taking place and what impact it has on the service industry sector of Pakistan. This area of study interests me because it will provide a concrete analysis ...
  • Exploring the Role of Social Media in Virtual Education 
    Kamran Ali, 01-122102-007 (Bahria University Islamabad Campus, 2013)
    The emergence of social media technologies has also modernized the education through social media networks, an innovative way of social learning. The focus of research study is to analyze the role of social media ...
  • Impact of Stress on Productivity of Employees 
    Asma Mumtaz, 01-221121-008 (Bahria University Islamabad Campus, 2013)
    The basic rationale of study was to explore the impact of stress on productivity of employees at telecom sector (Mobilink). According to (Dean, 2002) ailments that are caused by stress are key basis of stumpy productivity ...
  • Relationship between Futures Stock Prices and CPI Inflation 
    Shamshad Azam, 01-120042-043 (Bahria University Islamabad Campus, 2007)
    This report aims towards the study of relationship between futures prices and CPI inflation. Ten companies monthly closing futures prices have been selected from January 2005 till January 2007. CPI Inflation of the same ...
  • Brand Revamping Paktel Acquisition by China Mobile 
    Shahzad Ahmed Bhatti, 01-121062-064; Siddique Akbar, 01-121062-068; Alliya Nasir, 01-121062-005; Zarak Khan, 01-121062-082 (Bahria University Islamabad Campus, 2007)
    China Mobile Communications has made its first cross-border acquisition, buying Paktel in Pakistan at an enterprise value of $460 million. It will pay Millicom of Sweden - which owns 88.86% of Paktel – a cash consideration ...
  • Financial and Administrative Analysis of Undertaking Non Core Activities of ZTBL by KSSL 
    Fahad Saeed, 01-122062-030; Mohammad Rayid Hanif, 01-120042-032 (Bahria University Islamabad Campus, 2007)
    The present study is conducted to understand the concept of undertaking non-core activities of ZTBL by KSSL. The sole purpose of doing this project is to highlight the important contributions which KSSL has made in ...
  • The Effectiveness of Price as a Factor on Cola Drinks in Pakistan 
    Sajid Hussain, 01-220041-028 (Bahria University Islamabad Campus, 2007)
    INTRODUCTION, LITERATURE REVIEW, METHODS, RESULTS AND DESCUSIONS,
  • The impact of trust on the online retail shopping in Pakistan 
    Tamoor ul Hassan, 01-221112-090 (Bahria University Islamabad Campus, 2013)
    Online retail is one of the emerging businesses in the current era with more and more businesses going online and indicating record breaking trends in online transactions during the last few years. The availability of ...
  • A Concept Development Study to Provide Informatin Services in the Agri-Business as a Business Opportunity 
    Fahad Saif, 111032-019 (Bahria University Islamabad Campus, 2007)
    Agriculture performance in Pakistan in terms of yield per hectare and quality is quite low as compared to other counties. In the agriculture sector there is a diverse range of stakeholders. The interrelationships amongst ...
  • Impact of literacy on consumer behavior 
    Anam Ameen, 01-221112-099 (Bahria University Islamabad Campus, 2013)
    The following dissertation focuses on what impact literacy has on consumers. What repercussions brands, society and the individuals concerned will face if steps are not taken to decrease illiteracy. Products should come ...
  • Impact of Flexible Work Practices on Employee Retention at Mobilink Pakistan 
    Mussarat Jahan, 01-221111-083 (Bahria University Islamabad Campus, 2012)
    Employee retention is one of the most important factors that can help employers increase organization performance. This study discusses that employee retention can be achieved through the provision of family friendly policies ...
  • Study of Consumer Perceptions about the Brand Personalities of Cellar Connections in Pakistan 
    Madiha Saleem Qureshi, 111032-039; Saima Ayaz, 111021-026 (Bahria University Islamabad Campus, 2007)
    In a world of ever-rising competition between organizations, markets and brands, brand marketers are constantly searching for ways in which to enhance their portfolios to allow them to effectively reduce costs as well as ...
  • An empirical study of the access to primary education in South Asia 
    Mariam Ishaq, 01-221111-070 (Bahria University Islamabad Campus, 2012)
    Human capital development is one of the most essential components to achieve economic growth.This study explores the access to primary education in pakistan by finding the gini coefficient and comparing with those of ...
  • Is S-D logic a way forward or are old marketing concepts still relevant in today's changing scenario 
    Mohsin Akhtar, 01-221111-013 (Bahria University Islamabad Campus, 2013)
    The purpose of writing this paper is to understand the new approaches and models related to service marketing and how concepts like service dominant (S-D) logic is challenging the validity of traditional marketing ...

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