Ahsan Qadir, 01-120042-005; Jehangir Alam, 01-120042-019; Shums ur Rehman, 01-220041-030
(Bahria University Islamabad Campus, 2007)
The reason why we chose EBML is that the biscuit industry in Pakistan is currently experiencing high competition between the two major players, that is EBML and Continental Biscuit Limited (CBL).EBML had been and is a major ...