Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Shelfing- A Womanine Psyche 
    Ayesha Sikander, 01-221111-005 (Bahria University Islamabad Campus, 2012)
    The idea of product shelf placement in store is an emerging concept as placement of product is considered to be critical from retailer, manufacturer and consumer perspectives. However, some preliminary researches have ...
  • A Study on Impact of Micro and Macro Determinants on Working Capital Management in Cement Sector of Pakistan 
    Muneeb Ahmed, 01-220092-011; Abdul Manan Abbasi, 01-220092-020; Aadil Ejaz, 01-220092-021; Hammad Hassan, 01-220092-001 (Bahria University Islamabad Campus, 2012)
    This project is a descriptive study which was undertaken to know the decisive factors in making working capital related decisions. The opening part of the report is preliminary and initiates with an introduction to the ...
  • How hyper reality gave me a new life : a study on the postmodern Pakistani consumer 
    Maha Hasan, 01-221111-065 (Bahria University Islamabad Campus, 2012)
    In the post-modern era, the rules used to measure, define and predict consumption patterns and behaviour have been rendered ineffective. Such consumers, especially in the realm of hyperreality, exhibit the kind of individuality ...
  • A study on the marketing possibilities of vegetables /fruits produced through soil less culture (Hydroponic) 
    Sameer Javed, 01-122102-020; Waqas Aziz, 01-120092-069; Zubair Aslam, 01-120092-072 (Bahria University Islamabad Campus, 2012)
    The project chosen and executed is about a new scientific method used for growing fruits and vegetables. The method is ‘hydroponic’ made out of two Greek words ‘hydro’ meaning water and ‘pono’ meaning labor. Hydroponics ...
  • Effect of employee training on organizational performance in the banks of Islamabad and Rawalpindi 
    Nazan Yaqoob, 01-221111-084 (Bahria University Islamabad Campus, 2012)
    The intention of this study is to determine the effect of employee training on the performance of an organization. The aspects of employee training are on the job training and training design. The research study supports ...
  • Impact of recent energy crisis on economy of Pakistan 
    Zubair Ayub, 01-120091-088; Tauseef Anwer, 01-120091-077; Umer Afzal, 01-120091-050; Shehbaz Iqbal, 01-220082-044 (Bahria University Islamabad Campus, 2011)
    Energy is the lifeline of for all the activities. Development and growth of any country depends on the continuous and secure supplies of the energy. Any short fall or increase in the prices of energy mix will lead to the ...
  • Influence of motivational practices on employee retention 
    Fahimullah Jan Bangash, 01-221101-016; Ali Farooqui, 01-221101-006; Irfanullah Khan, 01-221101-004 (Bahria University Islamabad Campus, 2012)
    The study focuses on the influence of motivational practices on the employee retention in PTV. The research concentrated on primary data to decipher how the employee retention is affected by motivational practices provided ...
  • Relationship of exports with exchange rate and consumer price index 
    Zeeshan Wajid, 01-221092-089 (Bahria University Islamabad Campus, 2012)
    Exchange rate is the vital macroeconomic variable and the backbone of any country. The variations in the exchange rate play an important role in determination of export quantities. The volatile exchange rate slows down ...
  • Impact of RMS reforms on KSE-100 
    Muhammad Ali, 121061-034 (Bahria University Islamabad Campus, 2007)
    Stock Exchange is an organized marketplace where members gather to trade securities. Karachi Stock Exchange is the biggest and most liquid exchange and has been declared as the “Best Performing Stock Market of the World ...
  • Local area network (LAN) monitoring system 
    Muhammad Riaz, 01-241042-002 (Bahria University Islamabad Campus, 2013)
    This project is an extreme Networking result for fetching, store the resource informative data of client computers. It furnishes the instrumented administration flexibility to the server to overcome the manual checking of ...
  • Internet Solution for Corporate Sector with Zero Downtime 
    Faisal Talib Abbasi, 144021-002 (Bahria University Islamabad Campus, 2005)
    This project is an practical implementation of a 3-G EVO wireless CDMA based internet access solution like DSL, FTTH, VSAT, DRS, DXX for any corporate customer. This solution is not less in its functionality while comparing ...
  • E-Government Barriers in Pakistan & Proposed Solutions to those Barriers 
    Umair Aziz, 241032-012; Muhammad Bilal Abbasi, 241032-017 (Bahria University Islamabad Campus, 2004)
    This Project examines the implementation barriers of E-Governance. Much of the existing work on the development of E-Government has investigated it from citizen-side which is actually a demand side. But the government side ...
  • Effectiveness of CBT for Academic Achievement among University Students 
    Maria Ashraf (Bahria University Islamabad Campus, 2016)
    According to Merriam Webster’s dictionary achievement is a result of hard work, something that has been achieved or acquired through effort. Oxford bibliographies (June 2015) narrate academic achievement as the extent of ...
  • Impact of using RFID Technology in Improving the Supply Chain Management 
    Raheel Haider, 01-222141-014 (Bahria University Islamabad Campus, 2015)
    In the last five years, there has been an increased focus on Supply Chain Management (SCM) as a competitive weapon due to the significant effects that supply chain activities have on all elements of an organization’s ...
  • Finding the Brand Loyalty of Consumers Towards their Cellular Companies 
    Adeel Riaz, 111031-002 (Bahria University Islamabad Campus, 2007)
    This research was aimed to find the brand loyalty of consumer towards their cellular companies. There were total four companies Mobilink Ufone, Telenor and Warid of which the data was collected. There are 8 factors Price, ...
  • Performance Evaluation of MCB and HBL after Privatization: A Comparative Analysis 
    Ch. Raza Hussain, 211031-008 (Bahria University Islamabad Campus, 2007)
    From the time of independence in 1947 through the 1960s, the role of public enterprises in Pakistan economy was limited to the sectors of transport, communications, energy and armaments. In the period 1971-77, nationalization ...
  • Impact of Marketing Research on New Product Development & Decision Making 
    Syed Aafaq Umer, 211012-020 (Bahria University Islamabad Campus, 2007)
    Marketing research is charged with helping to reduce uncertainties. The importance of marketing research can not be underestimated in any business, any culture and any environment. The reason behind this research is to ...
  • Brand Associations & Consumer Perceptions of Value of Products 
    Mir Yildrim Ozgen, 111022-038 (Bahria University Islamabad Campus, 2007)
    The topic for research is II Brand associa tion and consumer perception of value of products". This topic is divided into three categories i.e. soft drinks, toiletries and sports wear. A comparison between different brands ...
  • Psychological Pricing is one Cause of Price Points 
    Samra Ali, 111012-057 (Bahria University Islamabad Campus, 2007)
    INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION
  • Impulse Buying and its Relation with Unwholesome Food 
    Nadeem Sadiq, 111032-054 (Bahria University Islamabad Campus, 2007)
    Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unwholesome eating. In a survey, moderate to strong ...

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