As we live in the noisy world where everyone is saying something but very few are heard and very little remember, similar case is with the Brands, every brand want to sell their Product/Services so they use different medium ...

This study examines the influence of electronic social word of mouth, advertising creativity and country of origin on consumer’s purchase intentions in restaurants of Pakistan. Primary data has been collected through ...

The core objective of this study is to examine the result of free cashflow on profitability of firms listed in Pakistan stock exchange. This study is based on descriptive survey to analyzing the impact of free cash flow ...

Impulse purchase is a common phenomenon around the world. Customers bought a lot of things on impulse. Past studies indicates that customers purchase a lot of product on impulse. There are a number of offline as well as ...

The study examined the relationship between abusive supervision and counterproductive work behaviors. The moderating role of psychological hardiness between the said relationships was also tested. Additionally, the mediating ...

Th is thesis focuses on the identification of threat that over-the-top (OTT) services pose to the voice and messaging revenues of Telecommunication operators. This thesis may serve as a wakeup call for telecom operators ...

Drawing on the House Path Goal theory, this study was conducted to assess the impact of leadership styles and power distance on job satisfaction with power distance used as moderator. MNCs in the field of information ...

The investigation is deciding the consolidated impacts of corporate social responsibility (CSR), customer satisfaction (CS) and brand awareness (BA) on brand image (BI) of Islamic Banking. Speculatively, atypical element ...

This empirical study attempts to quantify the relationship between working capital management and profitability of firms in Pakistan. Working capital management mechanisms used in this study are Average Collection Period ...

The paper aims to explore relationship of Reliability, Responsiveness and Tangibility on hotel brand image and eventually enhance the Image of the hotel service in the mind of the customers. Design/methodology/approach ...