Today, in the existence of high modest commercial environment, marketer generally used the term of sensory marketing for increase company brand overall value and worth in market for meet consumer obligations. Company sales ...

This study is conducted to identify the impact that Supplier Management has on the Operational Performance of a firm within the construction industry of Pakistan. This study has explained that Supplier Management is further ...

Objective of the research paper is to find out the relationship exist between the power, benefits and risk reduction on logistics performance. The aim is to examine that partners who are working in the network and their ...

The purpose of this study was to analyze the impact of volatility of cash flows on cash-cash flow sensitivity of Pakistani firms. Data was randomly taken from 62 different firms listed on Pakistan stock exchange. Sample ...

Outdoor Media advertisement has been in the industry for decades. The industry always define a specific spending with in their overall marketing mix budget. Considering the level of investment involved in Outdoor media as ...

The main purpose of this was to investigate the effect of credit rating on listed insurance company of Pakistan stock exchange during the period of 2010-2017. This investigation is made to explore the role played by the ...

The aim of this study is to do analysis of the impact of supply chain agility on the performance of beverage industries working in the twin cities of Pakistan Islamabad/Rawalpindi. The beverage industry plays a significant ...

Purpose: The purpose behind this research is to analyze the relationship between the capital structure and firms’ performance of banking industry of Pakistan. Design/methodology/approach: Three panel data estimation ...

The contemporary business world is rapidly shifting on E-business as nearly all types of businesses are adopting the modern methods for all business processes including EProcurement which is not only playing a key role for ...

The aim of this article is to investigate the relationship of increasingly deceptive advertising with big undelivered claims and large slack-fill packaging with purchase ·intention of the consumer. Marketers are trying ...