Thesis/Dissertation Repository Islamabad Campus: Recent submissions

  • Factors that lead to investment in mutual funds 
    Muhammad Nauman Arshad, 01-222172-065 (Bahria University Islamabad Campus, 2019)
    This study is focused mainly on identifying the impact of factors that lead to investment within mutual funds of Pakistan. This study has selected mutual funds sector of Pakistan and targeted the people who have the ...
  • Impact of debt financing on the profitability of textile industry in Pakistan 
    Nida Aslam, 01-120161-034 (Bahria University Islamabad Campus, 2019)
    The objective of the study was to examine the impact of debt financing (long-term debt, short-term debt, total debt, and sales growth) on the profitability (return on assets and return on equity) of textile industry in ...
  • Risk management and decision making: a case on banking industry of Islamabad 
    Riwa Fatima, 01-2221172-051 (Bahria University Islamabad Campus, 2019)
    This study is focused on identifying the impact of risk management on decision making. This study has selected banking industry of Islamabad and targeted the officials of banking institutions to collect the data to be used ...
  • Comparative analysis between Islamic and conventional financial systems in the light of Islamic shariah’s objectives 
    Ismail Haroon, 01-112152-013; Muhammad Azhar-Ud-Din, 01-112152-021 (Bahria University Islamabad Campus, 2018)
    Islamic banking is focused on morality which really distinguish it from conventional banking. Most argue that Islamic banking could be a more morally appealing alternative because its foundations are derived from Islam. ...
  • A case of Pakistan: "trade war between us and china" 
    Salar Ahmed, 01-112152-029; Samman Jamil, 01-112152-032 (Bahria University Islamabad Campus, 2019)
    This project is based on trade war between United States and China and its impact on Pakistan. Throughout the last year, China and U.S. have been engaged in trade war. As they change significantly, Trade relations have not ...
  • Tax revenue as effected by economic factors in Pakistan 
    Nimra Saqib, 01-112152-025; Muhammad Abdur Rahman, 01-112152-043 (Bahria University Islamabad Campus, 2019)
    The purpose of this project is to examine the impact of Gross domestic product (GDP) growth rate, foreign direct investment (FDI), Exports and Adjusted net national income (ANNI) on tax revenue in Pakistan. For this purpose ...
  • Situation of SMEs after influx of chinese products and CPEC in Pakistan 
    Mohammad Ismail, 01-112152-018 (Bahria University Islamabad Campus, 2019)
    The SME sector of any country has a great influence on the economic growth of a country. SMEs are considered as one of the most important part for the development of the country as their contribution towards the economic ...
  • An approach to improve scalability and quality of services in software define networking. 
    Raza Hussain, 01-245171-022 (Bahria University Islamabad Campus, 2019)
    Software Defined Networking (SDN) is platform that support network application more efficiently. SDN is successful because it decoupled the control plane from its data plane. Detachment of these two-planes improved dynamic ...
  • The effects of macroeconomic variables on stock prices: evidence from BRIC 
    Fazeela khoso, 01-222172-029 (Bahria University Islamabad Campus, 2019)
    The aim of the research is to find out the relation of macroeconomic variables and stock prices of BRIC countries And to find out the causality among these macroeconomic variables and stock p rices in BRIC countries. Two ...
  • Impact of digital marketing on consumer buying behavior 
    Syed Shahrukh Saleem, 01-222172-063 (Bahria University Islamabad Campus, 2019)
    As the market has become competitive and advancement in technology keeps on growing tremendously with the internet, traditional marketing strategies have shifted towards digital marketing strategies. The digital marketing ...
  • An empirical inquiry of the impact of e-services capes on purchase intention of millennials: evidence from e-commerce sites of Pakistan 
    Muhammad Hashir Khan Bangash, 01-321181-012 (Bahria University Islamabad Campus, 2019)
    There is no denying the role that marketing plays in the life of a company. The process encompasses all the activities that an organization undertakes to improve its relationship with its stakeholders and improve its overall ...
  • Pakistani banks liquidity and lending problems 
    Muhammad Ayaz Malik, 111011-018 (Bahria University Islamabad Campus, 2004)
    This study analyzed the situation of liquidity in banks and the problems in lending faced by the banks. The researcher intended to gain a better understanding of the problem and looked into it using various sources of ...
  • An empirical study of the antecedents of place branding: the case study of Saidpur village in Islamabad 
    Zarish Gulzar, 01-222172-058 (Bahria University Islamabad Campus, 2019)
    Purpose: The main purpose of this study is to analyze the impact of antecedents of place branding. Furthermore, this study focuses on exploring the relationship of village branding with novelty, amenities, access and ...
  • Marketing audit of allied bank limited 
    Hassan Tariq, 01-321181-008 (Bahria University Islamabad Campus, 2019)
    This report is the assessment of different aspects of the Allied Bank Limited. The report has been made under different aspects including background, business activities, rating, marketing, credit and operations. In this ...
  • Inovations in commercial banking services in Pakistan 
    Saadia Kowkab, 111012-022 (Bahria University Islamabad Campus, 2004)
    Banks have been around since 3000 BC, with their core functions remaining the same to this day. However with the use of technology, commercial banks have innovated their services much. This research sought to find out what ...
  • Impact of virtual experiential marketing on customer purchase intentions in Pakistan: a case of e-commerce retail industry. 
    Hamza Zahid Sultan, 01-222172-032 (Bahria University Islamabad Campus, 2019)
    In this study main purpose is to know the impact of virtual experiential marketing on customer purchase intentions in Pakistan focusing on the e-commerce retail stores. Existing literature was reviewed related to experiential ...
  • Scope of virtual banking in Pakistan 
    Masooma Khan, 111012-014 (Bahria University Islamabad Campus, 2004)
    A virtual banks goal is to provide an Internet banking solution through secure online banking capabilities for commercial and personal customers. They want to offer Internet access to financial services, including access ...
  • Impact of online shopping on the buying behavior of consumer 
    Haroon Mehmood Ali, 01-222172-033 (Bahria University Islamabad Campus, 2019)
    “The online system of shopping has referred the recent trends of buying the things while sitting at your home. The world of technological advancement has put dramatic impact on online business practices. Various factors ...
  • Effect of e-services cape on behavioral loyalty with mediating role of perceived value 
    Uzma Aslam, 01-222172-067 (Bahria University Islamabad Campus, 2019)
    This research discusses the impact of E-Services cape on establishing customer behavioral loyalty and the mediating effect of perceived value on promoting behavioral loyalty in the online store landscape of Pakistan. The ...
  • The impact of store attributes on retail patronage: evidence from big box retail outlets in twin cities of Pakistan 
    Raja Ahsan Nawaz, 01-321181-015 (Bahria University Islamabad Campus, 2019)
    In existing times of hyper competitive marketing world, understanding the dynamics of consumer behavior has become a necessity. The purpose of this research is, accordingly, to comprehend one of the important dimensions ...

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