This study investigates the relationship between Facebook marketing, brand awareness, trust and consumer active participation in food industry of Peshawar. This study has considered Facebook marketing as independent variable, ...

This study is to investigate the impact of emotional exhaustion and organizational support on retail sales employee service sabotage in banking industry of Pakistan. In this study, the prime objective has been to investigate ...

Objectives: The aim of existing research study is to explore the influence of social commerce on consumer buying behavior in apparel industry of Pakistan. Three factors of the social commerce i.e. social support, information ...

The purpose of this research is to examine the impact of Social Media Marketing on Brand awareness of Khaadi in the fashion industry, especially the Asian consumer market has been targeted during this research. The study ...

When it comes to clothing brands in Pakistan, the Transgender community cannot be ignored any longer as a major potential strategic market segment. Yet there has not been much research done in the domain of academics when ...

The purpose of the study is to establish similarities between Impact of Brand Love on Consumer Buying Behavior, Study of Textile Brands in Pakistan (Islamabad). The purpose of this study is to investigate the sub dimensions ...

This study investigates the relationship between customer satisfaction, customer loyalty, and customer retention in banking industry of Pakistan. This study has considered customer satisfaction as independent variable, ...

The purpose of the study is to reveal the effect of the Servicescape (SCap) and Product Quality (PQual) in the restaurant sector in Pakistan on Revisit Intention (RI). The study also examines the meditating role of Customer ...

This study has aimed of investigating the impact of hospital services cape on patient positive behavioral intentions with moderating effect of patients’ physical and emotional status in healthcare sector of twin cities in ...

This decade is not easy for business due to the economic recession that is going on m Pakistan but few industries including restaurant or food somehow manages to earn profit but it is not easy due to increased taxes, lack ...