Thesis/Dissertation Repository Islamabad Campus: Recent submissions

Now showing items 1281-1300 of 6710

The Impact of Recommendation Adoption System, Inventory Management System, and Process Innovation on Firm Performance

Muhammad Waleed Bin Nasir, 01-322202-009 (Business Studies BU E8-IC, 2022)

Artificial Intelligence is no longer a buzz word, it is everywhere, and we are using its applications almost in all sectors. This research focuses on reviewing the applications of Artificial Intelligence and its derivatives ...
The Adoption of Procurement 4.0 and Supply Chain 4.0; Drivers and Barriers

Badar Shahzad, 01-321211-005 (Business Studies BU E8-IC, 2022)

The adoption of automatic procurement systems has been an emerging trend in the supply chain area. In this study, we develop a conceptual model using a technology–organization framework to investigate the factors which ...
Impact of Green Supply Chain Practices on Environmental Performance: Evidence from SMEs of Pakistan

Saqib Zahid, 01-322202-020 (Business Studies BU E8-IC, 2022)

This study explores the key reinforcing factors of competitive advantage for Small and medium-sized enterprises in Pakistan. These factors include green production and green innovation. Mediation of competitive advantage ...
The Effect of Supply Chain Quality Management Practices on Supply Chain Performance in Fast-Food Industry of Pakistan: A Moderation Role of Innovation-Focused Contemporary Assets

Gohar Altaf, 01-222202-005 (Business Studies BU E8-IC, 2022)

This research sought to investigate the influence of supply chain quality management practices on supply chain performance of fast food industry in Pakistan as its general objective. The research applied a descriptive ...
Impact of Staff Competencies, Automation, & Accountability on Effective Procurement: A Study from NGO Sector of Twin Cities

Ahsan Basharat Hussain, 01-220191-001 (Business Studies BU E8-IC, 2022)

This study's primary objective is to assess the impact of staff competency, automation & accountability on effective procurement. A study from NGO sector of twin cities of Pakistan. Because the official apparatus is ...
Examining Social Media Influence on Knowledge Sharing and Learning Performance: Evidence from Pakistan.

Fizza Hamayun, 01-220191-01 (Business Studies BU E8-IC, 2022)

The study aims to examine the influence of social media on knowledge sharing and learning performance in education sector of twin cities in Pakistan. The objective of the study was accomplished by distributing adopted ...
Effect of Brand Image on Service Industry and Relationships between Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty

Mohammad Hamza Tahir, 01-321211-038 (Business Studies BU E8-IC, 2022)

For the economic development of any country; service industry has a significant role. With the changing dynamics of business environment and the rise in competition has resulted in increased pressures on the businesses to ...
The Impact of Digital Marketing on Purchase Intention and Consumer Buying Behavior in Apparel Industry in Pakistan

Ahmad Umair Choudhry, 01-222202-001 (Business Studies BU E8-IC, 2022)

Today companies fight for consumers' attention. Competition has compelled digital marketers to pursue innovative and effective methods to communicate with the market and gain customer attention. The study examined how the ...
Examining the Mediating Role of Electronic Word of Mouth (E-WOM): A Consumers’ Perspective on Social Media.

Yasir Mehmood, 01-221211-016 (Business Studies BU E8-IC, 2022)

The study examines the impact of incentive offering, perceived intrusiveness, perceived entertainment and electronic word of mouth e-WOM on buying behavior in the clothing sector of twin cities of Pakistan. The study has ...
The Effect of Subliminal Advertisement on Consumer Purchase Intention

Waqar Younus Qureshi, 01-221211-014 (Business Studies BU E8-IC, 2022)

The study was conducted to determine the role of a subliminal advertisement on consumer behaviour by taking ad perception as a mediating variable and the ethical considerations as a moderating variable. This depicted a ...
Impact of E-WOM (Consumer Reviews) on Purchase Intention: Moderating Role of Brand Image

Muhammad Hamza, 01-321211-012 (Business Studies BU E8-IC, 2022)

This study focused on examining the impact of Electronic Word of Mouth on Purchase Intention in case of renowned restaurants of Islamabad. Moderating role of brand image on the relationship between e-WOM and purchase ...
Brand Experience and Consumers’ Social Interactive Engagement with Instagram Accounts of the Brand: An Integrated-Marketing Perspective

Umair Rehman, 01-221211-021 (Business Studies BU E8-IC, 2022)

As consumers increasingly talk about brands online, brand marketers have turned to online platforms i.e., Instagram, a popular tool for interacting with customers and creating brand communities. Prior research has looked ...
The Influence of Celebrity Endorsement on the Purchasing Intention of Young Customers: A Pakistani Perspective (Study Conducted in Twin Cities of Islamabad/Rawalpindi)

Muhammad Mushood, 01-321211-014 (Business Studies BU E8-IC, 2022)

Celebrity endorsement is the phenomenon of marketing in which companies associate celebrities with their products and brand to become part of their company and make the customer recognize the product, good or service after ...
Effect of Digital Marketing on the Sales and Profitability of SMEs in Islamabad

John Joseph, 01-221211-004 (Business Studies BU E8-IC, 2022)

(SME) small and medium enterprises are non-subsidiary, independent firms which employ fewer than a given number of employees. This number varies around countries. The purpose of the study is to understand the influence of ...
The Effect of Digital Marketing on Profitability In Telecom Industry Of Pakistan

Aziz Fatima, 01-222202-004 (Business Studies BU E8-IC, 2022)

This research sought to investigate the influence of digital marketing on profitability of telecom industry in Pakistan as its general objective. The research applied a descriptive research design. Data collection was done ...
Factors Affecting Advertising Appeals and their Impact on Consumers’ Buying Behavior with a Mediating Role of Purchase Intention: Evidence from Beverage Industry of Pakistan

Saira Khurshid, 01-322202-013 (Business Studies BU E8-IC, 2022)

Advertising is considered an effective source of effective communication with customers. With different appeals used in ads, it is imperative to see if those appeals actually affect the consumers’ purchase intention and ...
Predictors of Patient Satisfaction in Private Hospitals of Pakistan

Ahmad Waheed Akhtar, 01-222202-20 (Business Studies BU E8-IC, 2022)

Objective: This study is conducted to investigate the relationship of patient satisfaction with service quality and eventallt with revisit intention of patient in private hospitals of Pakistan. Methodology: The research ...
Elements of Social Media Marketing of Jamil Sweets in Twin Cities

Zunaira Asad, 01-221211-018 (Business Studies BU E8-IC, 2022)

Marketing has been an effective method for conveying messages to a selected audience and connecting with them for the advertising or selling of a product or service since the 19th century. Marketers have made use of a ...
The impact of Content and Visual Creation on Brand Identity using Instagram Platform: Customer Engagement as a Mediator

Namra Waseem, 01-222202-013 (Business Studies BU E8-IC, 2022)

The new digital technology modes and trends are disrupting altering business operations. It is possible that traditional businesses and organizations will be compelled to close their doors if they fail to recognize the ...
How Millennials’ Consumer Intentions are Influenced By Social Media Marketing In Pakistan: Mediating Role of Perceived Value of Social Media Marketing

Amir Hamza, 01-321211-003 (Business Studies BU E8-IC, 2022)

This study investigates the influence of social media marketing on millennials’ consumer intentions with mediating effect of perceived value of social media marketing in Pakistan. This study has considered social media ...

Now showing items 1281-1300 of 6710

Search DSpace

Advanced Search

Browse

All of DSpace
This Community
- By Issue Date
- Authors
- Titles
- Subjects

Recently added

Thesis/Dissertation Repository Islamabad Campus: Recent submissions

Search DSpace

Browse

All of DSpace

This Community

My Account