Abstract:
The aim of the research is to examine role of gender in family buying decision,
family member having dominant role and different motives of family member
involvement in buying decision making. The factor that effect are education, economic
contribution, age and role of men and women, related to Pakistani environment. In order
to examine role of gender on family buying decision-making, in depth interview method
used, from students and professional male and female to know their views for this
research.
For the dissertation convenience sampling method was used, as the population parameter
were unidentified and there was no sample mount, so this method was chosen, the major
aim to use this technique was time constraint.
