Abstract:
The research aims to investigate the different ways to deploy social media tools and
techniques to market dental and healthcare clinics in the context of Islamabad Pakistan. With
the mounting competition in the dental and health care sector in Islamabad, many of the
doctors are on the lookout to make use of infallible methods for exponential growth in their
businesses.
To rise to the occasion, we endeavour to discover the ways with which social media
platforms become prominent in the eyes of dentists and General Practitioners to spread the
word fast. As it is commonly believed in, it is an onerous task to stay on active round the
clock on social media, which is why, this project, also unravels important ways for the
clinicians to remain aptly perform social media activities without much let or hindrance.
To embark upon the project endeavour, fifteen interviews are conducted with the seasoned
clinicians and other staff members who are well versed with the operations of social media
mechanics to market dental or health care clinic under contemporary circumstance.
Finally, the outcomes of the research sensitize the root causes behind clinicians’ inertia on
being lagged behind to deploy the remarkable force of social media in contemporary world.
Each objective of the project report is comprehensively filled under the auspices of deep
insights of interviews who shared intimate pros and cons of social media.
This project on finding the status and prospects of social media to market dental and
healthcare business inside of Islamabad, Pakistan; paves the way for successive research
since it attempts to disseminate instrumental information that may drive the clinicians to
adopt social media technology there and then.
