Abstract:
The topic of the thesis is “Impact of emotional intelligence on retention in Zong”.This
is an analytical study, which measures the retention rate of employees with respect to
dimensions of emotional intelligence.it was undertaken to ascertain how emotional
intelligence impacts employee retention in Zong.
Emotional intelligence plays a vital role in determining the retention rate of
employees. Individuals possess either high emotional intelligence level or low
emotional intelligence level.it has been determined that employees with high
emotional intelligence levels are able to retain in the organization than those who
have low emotional intelligence level.
In connection with this many studies related to retention and emotional intelligence
have been conducted in the west and few in Pakistan. These illustrate that many
people are not familiar with the term emotional intelligence and are not even aware of
its effects on retention rate. However in the management in the management field
emotional intelligence is becoming a popular topic for the research and discussions,
bringing to light the fact that emotional intelligence is the good predictor of retention
and that higher emotional intelligence level in employees lead to increased retention
rate in the organization.
Four dimensions of emotional intelligence were considered for the study; Selfawareness,
empathy, social awareness and motivation. Their relationship with
employees retention was studied and it was established that each dimension of
emotional intelligence has an effect on employee retention.Regeration and correlation
were used to find out the relationship between emotional intelligence as a whole on
employee retention and the different dimensions of emotional intelligence. The results
of the research indicated that emotional intelligence does have positive impact on
employee retention and if emotional intelligence is improved, the retention rate also
improves. Also the findings of this study are that employees working in Zong have
high level of emotional intelligence.
