Abstract:
This research show the impact of the social media websites on the University
Students. This research is on the students buying behavior and how the social media
affecting the buying behavior of the students. The social media websites which are
particular focus upon in the research particularly the Facebook and twitter. The
marketing is changing day by day. The buying behavior of the customers also change
with the trends. With the change in market trend the marketers need to address and
choose those medium through they can reach the customers is becoming essential.
The social media is becoming an important tool of marketing and the companies in
Pakistan are really getting into it and using the social media websites, through this
research the brand owners and company owners’ perception about the social media
websites and how they are getting the benefits through using these websites. Through
this research the thing that is explored that these social media websites effects on the
students and why it is so important for the companies to be on the social media
websites. And through this research it is clear that companies should use these social
media websites to interact with the customers especially with the youth and the
students.
