Place Branding Islamabad in perspective

dc.contributor.author	Anum Haider, 01-221132-003
dc.date.accessioned	2017-07-17T05:57:28Z
dc.date.available	2017-07-17T05:57:28Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2616
dc.description	Supervised by Mr. Kashir Asghar	en_US
dc.description.abstract	The concept of place branding has recently emerged in the branding literature. However the concept has started gathering attention, since destinations have started differentiating themselves and started developing identities to compete with each other. The dissertation offers a thorough understanding of the concept of branding, place branding and nation branding. It goes further to study the level of commitment and awareness Islamabadis exude for Islamabad. Total destination model has been adopted from Branding Small Cities by Bill Baker to gauge Islamabad as a destination.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4502
dc.subject	Management Sciences	en_US
dc.title	Place Branding Islamabad in perspective	en_US
dc.type	Thesis	en_US