Abstract:
This work illustrates the impact of brands on lifestyles of young
adults in Islamabad. It tends to gather as much information as it
can regarding the brands and their influences on the lives of their
consumers. The information gathered from the research would be
extremely beneficial for the brands and companies when it comes
to judging the impact of their brands on the consumers.
Furthermore it will help brands to enhance their influential
capability by the use of technology and creating consumer
awareness.
This research considered methodologies such as interviewing the
respondents’ in-depth and using convenience and random sampling
techniques select respondents for gathering the data that is relevant
and important to the research. There was a gap in the past
researches as they not much focused on the influence of brands on
consumers’ lives instead they tend to be more relevant to building,
evaluating, expanding brands and were more company oriented
researches. This research will help by filling in the gaps and would
be focused on the “consumers” section that was previously
neglected by various researchers.
This research is entirely focuses on the consumers who belong to
the segment of young adults and strives to gather data in context of
the impact and influence that the changing trends in the world had
effected the lifestyles of young adults, specifically focusing on
Islamabad, Pakistan
