The Impact of strategic planning in supply chain of telecom NAYATEL to gain competitive advantage

Abstract

Strategic Planning is an important for supply chain management for almost all businesses, as it improves efficiency. The keyword is speedier i.e. planning about how to get raw materials, then planning where to get it and when to get it. It all contributes in goal of efficiency. This report is useful in identifying the problematic area of the company (which we have discussed under the heading of analysis of the company) as well as develops analytical abilities. Since small and large enterprises differ in their approach to strategic planning, this implies potential conflicts regarding planning involvement in the telecom supply chain. They will try to find out how NAYATEL manage to cater competitive strategies throughout its supply chain, how these results in competitive advantage and what are the difficulties it faces and how they overcome it. Moreover it can help future researchers to analyze the effects and carry this research further in different perspectives for the telecom industry. The study is conducted to determine an impact of strategic planning on the supply chain of NAYATEL. For the purpose data was collected through open ended questions interviews with the employees of NAYATEL. For this we have adopted the deductive approach with exploratory research. Some limitations which NAYATEL has regarding their supply chain processes were been discussed and how they cope up with them are been illustrated. A detailed intensive literature survey has already been conducted in the area of marketing department of NAYATEL but our research basically focussed on the managerial implications that what strategically decisions are need to be made in case of supply chain management of the company. NAYATEL may follow the horizontal integration strategy by opting for a decision of mergeror may be an acquisition with any one of its competitors. It will help in such a way that not only the assets and skills of NAYATEL will flourish but the market share increases as well.