Exploring the social factors of consumer behavior through netnography

dc.contributor.author	Rabya Raja, 01-221132-050
dc.date.accessioned	2017-07-17T05:34:01Z
dc.date.available	2017-07-17T05:34:01Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2605
dc.description	Supervised by Ms. Maham Rehmani	en_US
dc.description.abstract	The concept of exploring consumer behavior hasn’t been an old one but the dimension of netnography has been added to it. The development of social mediums has thus made it necessary for marketers to explore consumer behavior through these mediums. The research will help explore various social factors affecting consumer behavior and then the behavior will be analyzed through netnograpghy and in depth interviews. This will help depict the true consumer behavior by comparing the interviews with the observation gained through netnography	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4516
dc.subject	Management Sciences	en_US
dc.title	Exploring the social factors of consumer behavior through netnography	en_US
dc.type	Thesis	en_US