Abstract:
The concept of exploring consumer behavior hasn’t been an old one but the
dimension of netnography has been added to it. The development of social mediums
has thus made it necessary for marketers to explore consumer behavior through these
mediums. The research will help explore various social factors affecting consumer
behavior and then the behavior will be analyzed through netnograpghy and in depth
interviews. This will help depict the true consumer behavior by comparing the
interviews with the observation gained through netnography
