The Impact of financial statement analysis and customer satisfaction on Meezan Bank Limited in Pakistan

Abstract

Marketing has abruptlygrown into a catchphrase in the banking sector. Customer has rapidlyrelocated to the center platform and he/she has the liberty of anoption. “How do banks then fascinate a client to use their product and services? One has to figure out the point that the long-standingtrustworthiness and loyalty can no longer be taken for the sake of it. Banks have to createstruggles to preserve the prevailing customers and also use approaches to interest new customers towards them”. This report attempts to discover the relationship between an organization’s analysis of financial statements and customer loyalty. “Providinghigher service quality to customers in today’s business atmosphere is very critical and essential due to tough competition in the domestic and global markets. The capability to deliverbest service value will reinforce the reputation;improveretaining of customers, inviting new customers through customer satisfaction and loyalty. This study examines the customer satisfaction and loyalty relationship in terms of basic service, employed by Meezan Bank Limited and the results of the analysis of financial statements. The readingdiscloses that there is a noteworthy relationship witnessed among progressiveservice and customer happiness” Thus the readingentails that for a popular and operative marketing of bank products is a compulsorycircumstance. This circumstance can only be satisfying only by appealing lots of customers. Thus, bank ought to make only those proceduresthat are accommodatingand cooperating in gratifying the varying prerequisites of potential customers.