Abstract:
This book is the study on cultural aspect of consumer behavior in Pakistan. The book will
begin with a brief introduction of the topic, which will include the background of the
research and research objectives. The recap on literature will discuss the importance of
consumer, consumer behavior and how culture shape individual consumer behavior.
Study is done to discover how ethnocentric or xenocentric Pakistani consumers are when
it comes to buying products and services. How Pakistani culture pay its part in
influencing them to make decision making.
Exploratory research techniques have been used to analyze the people perception about
how Pakistani culture influence them. Last chapter explains whether Pakistani culture
plays any part in individual buying decision making or not.
