Abstract:
The concept of nation or Destination Branding have recently emerged concepts in
marketing. Due to globalization and changing in trends, they have gain importance as
countries are also competing with each other for the sake of better image and reputation
worldwide. Recent technology has made it easier for nations to market themselves as a
distinctive nation to attract tourism, inward foreigninvestment, and to encourage exporting
This research further describes the concepts of branding and later on nation and place
branding. An effort has been made to provide insights to the awareness about Pakistani brand and level of commitment for branding it. In fourth chapter of the study, findings are provided in relation to literature review. This research ends with the Final conclusion,
recommendations and future reflections of the concept.
