Abstract:
Kohinoor Textile Mills Ltd (KTML) had to look for new markets that would earn them
volumes and help them to maximize their production. Nowadays, the income level of our
country is increasing and living standard of people is improving so the local textile
companies like Nishat Linen and Chenone are selling their products within the country.
This market is easy to cater and cut several costs and people have confidence in the
product quality of KTML. This project is completed on Kohinoor Textile Mills Limited
For the development of Local market with the existing products. In this project we have
implemented 4P’s of marketing (Product, Price, Place and Promotion).Used mixture of
cost based and value based pricing. Utilize both physical and virtual placing and finally
to promote it with three renowned techniques ATL, BTL and TTL.
